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Roll up, roll up for the Future Shorts Festival, the first-ever global pop-up fest showcasing short films from around the world in over 50 cities and 17 countries, says Steve Mullins. Starting November, from London to Moscow, Melbourne to Jakarta, there will be screenings across a network of music halls, cinemas, theatres, galleries, clubs and warehouses, plus the films will be accompanied by live music, DJs and art.

Google is launching the YouTube Space Lab together with Lenovo, NASA, the European Space Agency and the Japan Aerospace Exploration Agency. What is it? It’s a ‘new galactic channel on YouTube that will lift off from your laptop, taking you to interesting and awesome videos from around the world… and beyond.’

Horror is coming to visit. US television network FX has launched its American Horror Story House Call campaign to promote the TV show. All audience members have to do is sign up at the dedicated website and tell FX who they are and just what it is they are afraid of. Plus give the name of someone who can help the network prepare that very personal American Horror Story House Call.

Uniqlo has joined forces with cool magazine Dazed and Confused to launch The Science Of Style. What is it? It’s a new ideas competition for the Dazed & Confused community, which has been tasked with submitting ideas for a public art installation inspired by the fashion brand’s ‘creative and technical approaches to fashion and design, deeply rooted in its Japanese origin’.

How to bring to life a marketing campaign for Steven Soderbergh’s latest film, Contagion? Warner Bros. Canada partnered with microbiologists and immunologists to create a living billboard located in Toronto’s Queen Street West.

Monocle magazine is pushing into catering. The first-ever Monocle Cafe will bow in the Yurakucho district of Tokyo on mid-October, together with a Monocle Store. “We want the Monocle Cafe to offer the best tastes and experiences found on our editors’ travels and this means great coffee, cosy classic dishes and excellent desserts,”

By Maria Stadtmueller. Shoe brand Clarks is putting sole into London music, having teamed up with Rough Trade Shops. Last weekend, Rough Trade East on Brick Lane played host to band Bo Ningen, four UK-based skinny Japanese guys calling themselves enlightenment activists, along with reggae from Trojan Sound System, a collective including Earl Gateshead, Daddy AD and a guest vocalist Jah Buck.

By Mark Terry. The act of ‘going out’ in the UK is set to change over the next five years, according to a report, Going Out, from drinks brand Courvoisier. It will become a more regular event, rather than confined to the weekend or evening, and increasingly flexible working hours means it won’t be unusual to enjoy a one-act play during a lunch hour, go to a breakfast recital or dance at an afternoon disco.