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By Steve Mullins. Are we the only ones who don’t like/get Volvo and all this ‘naughty’ business? It all seems to be about getting away from the safe, dependable and solid brand which is Volvo. Why do this? Because the car marque has a naughty model to show off in the S60 and consumers can even test different levels of naughtiness, that’s why.
That was early this year and we thought the brand had grown out of this phase. Unfortunately, it hasn’t. Because now we have before us Volvo’s ethnographic observational study of the Subject60 event in Berlin, London, Milan, Paris and Madrid.

Diesel’s Be Stupid campaign motors on in New York with body art. There are Be Stupid tattoo kits ready to be picked up at the brand’s 5th Ave store. Do the biz, take the pix, tweet them along with the hashtag #bestupidtats. Best earns prizes.

VW-owned car marque Seat is rolling out an online reality programme, Seat Sex Drive, aiming to determine whether men or women make better drivers.
The brand is looking to recruit 200 car jockeys via Facebook and its Club Seat online destination. Auditions will whittle down participants to four members of both sex who will compete against [...]

Kellogg’s Pop-Tarts brand is planning to open a pop-up store in New York’s Times Square in August. There will samplings from the Pop-Tarts World Cafe, a chance to encounter the Varietizer, which produces tailored boxes of Pop-Tarts featuring favourite flavors. Plus there’s the Customization Station for designing Pop-Tarts Tees.

Fiji Water is challenging Chicago’s Tweeters and Facebookers with a scavenger trail which highlights the cities eateries, bars and shops. The Fiji Water Urban Hunt is slated for 14th August when participants will be challenged to identify sponsors’ businesses on Foursquare, Twitter, Facebook and YouTube. Points will win prizes like an iPad, tickets to restaurants… [...]

Diesel is taking its Stupid campaign into the summer sun with Facepark. The idea is to get the social media digerati away from their screens and into the parks where they can mix it up with all kinds of events, including live music.
“We, the stupid ones, prefer the park to the platform,” says the brand. [...]

Lawn green bowling is coming to East London at the beginning of August, courtesy of Vauxhall Motors. Having already brought to the public the activities of skating and ice skating, the car marque is now turning its attentions to something requiring a nice bit of urban grass in the form of the Vauxhall Motors Bowling [...]

Macy’s department store is planning to roll out its mstylelab for teens this summer. The microsite will host fashion videos with the latest trends, ‘word on the street’ content featuring Seventeen Magazine editor Anne Shoket, plus a ‘post your pics’ channel where users can upload images of themselves allowing others to see what’s fashionable across [...]