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Hyundai went to New York’s Times Square last week and set up its interactive Hyundai Race game on a billboard. Consumers were able to control the digital cars, among them the new Hyundai Velostar, via their smartphones through a controller downloaded from iTunes.

Secret Cinema, London’s pop-up film experience, has appetite for further adventures. Having joined forces with Michelin-starred food hall St John, it is creating a restaurant offering fine dining and wines in an attic at the heart of its current Secret Cinema performance With Secret Restaurant, ‘diners will find themselves in a theatrical world of food, music and mystery. The menu will be kept secret until the final moment. Somewhere in the city, you will find Secret Restaurant…’

Warner Bros is running an alternate reality game to promote the upcoming Batman film, The Dark Knight Rises. The ARG campaign, The Fire Rises, currently comprises a series of ‘leaked CIA documents’ which contain teasers and clues for an event tagged Operation Early Bird. The latest pages were released via the @thefirerises Twitter account.

Ikea has played centre stage in two operas at Genoa’s Teatro Carlo Felico. The flat-pack furniture did the scenery in Donizzetti’s The Bell and Puccini’s Gianni Schicchi, with the cast also using the brand’s items as props.

Electrolux is gearing up to open its the Cube By Electrolux restaurant in Milan on 19 December. The brand will install a rotating team of award-winning chefs, beginning with Michelin-starred brothers Christian & Manuel Costard. The semi-transparent structure will deliver views of the Piazza del Duomo

Benito’s Hat Mexican Kitchen is asking Mexican food fans to gather at the restaurant near London’s Oxford Circus tomorrow to help build the UK’s biggest-ever burrito. That means a 20 metre tortilla wrap and over 30kg of ingredients, including chicken, tomatoes, tomatillos and coriander, with those helping to eat the final product encouraged to make a donation to homeless charity StreetSmart.

Amnesty International has unveiled a series of art installations, Making The Invisible Visible, across Europe to highlight the plight of a number of people who have suffered horrific human rights abuses. The installations use lenticular fence posters to depict a close-up of an individual’s face. The image is invisible from front-on, becoming visible only to those approaching the fence, vanishing once more as they pass.

Now there’s the Fühlometer. What is it? The ‘Feel-o-meter’ is an interactive art installation comprising a huge Smiley. Cameras placed around the German town of Lindau snapped locals’ faces and then software – from the Fraunhofer Institute – analysed data to come up with the Lindauer mood. The Smiley does the visualisation job. And the responsible artists are Julius von Bismarck, Benjamin Maus, and Richard Wilhelmer.