brand-e

Nike wants consumers to express themselves. The sports brand has partnered with New York’s Cooper-Hewitt, National Design Museum and the nationwide Make Something!! Initiative to come up with the Nike x Make Something!! Workshops which will demonstrate different expressions of creativity to teens, as part of the inaugural World Basketball Festival.
“The first week focuses on [...]

Nike tasked HelloVon to create a 17-window installation for London department store Selfridges. And the artist’s images of World Cup footballers take up the entire length of the building’s Oxford Street frontage.
Plus at the brand’s Nike Stadium at Selfridges – located in the lower-ground floor arts and exhibition space, the Ultralounge – football fans can find a ‘constantly immersive and stimulating football experience’ featuring more than 60 plasma screens for watching World Cup games.

Time to take a look at Levi’s Workshops. It’s the brand’s focus on craftsmen and their craft. ‘A merger of creation and community. A spirit of devotion and dedication.’ And here’s one of many opening across the US – the San Francisco Printmaking Workshop, which kicked off yesterday. Maybe you couldn’t be there, but the [...]

US branded entertainment marketing spend totalled $24.6 billion in 2009, a 1.3% decline on 2009, but will generate solid growth in 2010 and beyond, according to research released from PQ Media.
The branded entertainment industry was driven down by the massive economic recession in 2009, but was much less affected than traditional advertising and marketing spending, which was down 14.4% for the year, says the media econometrics outfit.
Total branded entertainment spend, including consumer events and paid product placement in media, is forecast to increase 5.3% in 2010 and post a CAGR of 9.2% through to 2014.

Premium yoghurt brand Rachel’s wants to get Britons moving at the break of day with the launch of Mornings With Love. But the indolent should be very careful indeed as there’s a whole raft of activities on view at the campaign website, from easy-going stuff such as exhibitions, fetes and learning, to Tai Chi, surfing [...]

If you want to get that degree in sales, then it could be time to get yourself off to Harrods. The upscale department store has joined forces with Anglia Ruskin University to become to first UK retailer to get into formal education. Teaching will take place onsite with academics and the store’s in-house trainers.

By Hugh Jordan. England’s woeful performance in the World Cup so far is enough to turn anyone to drink. Luckily, the team at tech agency Caffeinehit are on hand to help, having designed a real-time drinking game iPhone app for World Cup games.
So, how does Drinking World Cup work?
“There are set forfeits for things like corners, free kicks, cards and penalties,” says Andy Ashburner, part of the Caffeine Hit team which developed the app. “And there are additional forfeits for unexpected real-time events.”

Yes, we bring you yet more football, though this time from an Asian perspective. You see, with North and South Korea, Japan, Australia and New Zealand from APAC all qualifying for World Cup 2010, brands from the region have really got into gear for the tournament.
“In China, CCTV is said to have paid in excess of the S$292.7 million it shelled out for coverage of the 2002 tournament,” says Xtreme Information in its Insight 2101 – Football Matters report. “Asian broadcasters such as iCable in Hong Kong and SingTel and Starhub in Singapore, are hoping to see a considerable return on their investment in terms of advertising revenue and, in some cases, subscription numbers.”