brand-e » experiential

Prometheus hops on the metro

admin — Wed, 23 May 2012 09:00:52 +0000

Movie marketers don’t have to go wild on social media to promote films, they can re-open disused rail stations instead. For Ridley Scott’s upcoming feature Prometheus, Paris metro stop St Martin – closed for more than 60 years – has been given a makeover takeover by 20^th Century Fox France for that very purpose.

Cue giant head on platform on line 9 between République and Strasbourg St-Denis so that passengers can spend a few seconds in the mysterious atmosphere of a cave found by the Prometheus travellers about to discover the origins of humanity, according to the studio.

A rum anti-Jubilee

admin — Mon, 21 May 2012 07:00:51 +0000

Get ready for next month’s Anti-Jubilee Punk Party in London, hosted by Sailor Jerry rum and music magazine Clash. The nation has been handed a right royal day off on 3 June to mark the queen’s 60 years on the British throne, and appropriate Anti-Jubilee music festivities will take place in London at Sailor Jerry’s recently opened Charing Cross Street venue Hotel Street.

Clash will present a cross-section of ‘insurrectionary talent’ from the past and present, thuogh the mag is currently keeping quiet about the full line- up (the headline act will be revealed soon). We do know there will a punk DJ set from Clash Magazine vinyl artists.

Sailor Jerry opened Hotel Street – the name comes from Honululu’s Chinatown where Norman ‘Sailor Jerry’ Collins made a name as tattooist – last month, with the location acting as a shop and gallery during the day, before morphing into a dive bar in evening.

C&A hangs ‘likes’ in stores

admin — Tue, 15 May 2012 07:05:50 +0000

C&A Brazil is giving consumers a little social media help when it comes to clothes shopping. The retailer has put clothes from its new collection on Facebook so that brand fans can ‘like’ the garments they, erm, like. The number of likes were then added to hangers in the stores so that shoppers could see which clothes were most popular on the Social Network.

wagamama lounge heads to the festivals

admin — Mon, 14 May 2012 07:00:04 +0000

Noodle eatery wagamama is prepping the wagamama lounge for its tour of UK festivals. The food-music destination features dishes served by the restaurant’s chefs, resident DJs playing summer soundtracks, plus a digital graffiti wall for budding artists looking to win prizes (such as wagamama gift vouchers).

And wagamama has just joined forces with Blippar to deploy thousands of augmented reality-enabled placemats across 80 UK restaurants so that diners can use smartphones to experience the wagamama lounge.

“Our customers tend to be a bit more technologically savvy than average and they’re often looking for fun things to keep themselves entertained before and during their meal,” says Ingrid Williamson, director of marketing at wagamama. “We think the campaign with Blippar will be a great way to grab our customers’ attention and get them engaged in the exciting plans we have for our appearances at music festivals later in the summer.”

Burberry’s 360 Britain

admin — Sun, 06 May 2012 11:05:35 +0000

Burberry has premiered Burberry World Live in Taipei. What is it? The fashion retailer says it’s the brand concept embodied in a single sensory experience. Cue a 360-degree cylinder featuring film and music and a simulation of British weather (falling leaves, golden rain). And Burberry World Live is going on the road. Next up is Hong Kong, followed by London and Chicago.

BMW drives audio at Frieze NYC

admin — Wed, 02 May 2012 07:00:03 +0000

BMW will show off a series of sound works presented during the inaugural programme for Frieze New York in May. Frieze Sounds will feature three audio works from commissioned artists Martin Creed, Rick Moody and Frances Stark.

For Frieze Sounds, Creed will compose a short song that doubles as a hypnotic lullaby. Moody will produce a sound version of The Undependable Global Positioning System, a literary composition that will function as an ‘anti-destination device’. Stark continues her investigation of the generative power of language as seen in My Best Thing, the highly acclaimed video first shown at the Venice Biennale in 2011 – a 99-minute conversation between two online avatars.

The sound works will premiere in the BMW 7 Series VIP cars operating shuttle services from Randall’s Island during the fair. They will also be posted at FriezeNewYork.com and will be made available to download starting 4 May.

“We wanted to enhance our global partnership with Frieze by providing a unique sound experience to art enthusiasts with Frieze Sounds in our BMW 7 Series shuttle service,” said Ludwig Willisch, CEO of BMW North America.

Negotiating the film fest

admin — Mon, 30 Apr 2012 07:05:17 +0000

Bombay Sapphire deployed an interactive map at the Tribeca Film Festival using Google Maps to help consumers navigate the festival by providing venue information, show times, plus select restaurant and bar locations. Using a new Foursquare application for the first time during the Festival, consumers were also able to check in to specific events, letting their friends know exactly which films they were attending.

“In the Bombay Sapphire brand’s inaugural year as a signature sponsor, it’s rewarding to have a hand in providing attendees with an exciting, new way to capitalize on festival activities,” says Giles Woodyer, brand managing director at Bombay Sapphire.

Bombay Sapphire is working hard to build its film creds. Just recently it published a survey canvassing moviegoers attitudes to films.

Getting religion, with Coldplay

admin — Thu, 19 Apr 2012 14:01:38 +0000

A Canadian pastor has taken Coldplay lyrics to heart and soul, dedicating his Sunday sermon to the British band. John Van Sloten of the New Hope Church in West Hillhurst, Calgary, drew on a number of Coldplay songs to demonstrate the music’s link to the Bible – Us Against The World, for one, uses the word ‘Amen’, writes Maria Stadmueller.

“I think that God can speak through Coldplay, whether they intend to or not,” Van Sloten told the Calgary Herald. “I have no problems with Coldplay being atheistic or agnostic to the truths that are written in their lyrics.”

And the New Hope Church bulletin asks the big questions, such as if ‘all of Coldplay’s best songs will most certainly play on in heaven,’ and if ‘God created Coldplay to bring more joy, freedom and meaning to your life’.

Van Sloten is no stranger to Christian musicspeak, by the way, Arcade Fire and Metallica have already featured in his services.