brand-e

Boxed in. Man In Box still has – perhaps – seven days left in his box. He could be there for 30 nights in total, together with £30,000. He doesn’t know where he is, but he’s been told his location is ‘meaningful’ to him. You can keep Man In Box company courtesy of live streams from two cameras, and listen to him recount all the places he has been to over the past 35 years.
And you can take a shot at guessing where the box is. Get it right and you win the cash. And Man In A Box – TV personality Tim Shaw – goes free.

Ski bull.It’s time to take a look at Red Bull’s six pack. The high energy drinks brand has issued a six pack packed with augmented reality to take advantage of the public’s desire to bathe in post-Olympics euphoria. Cue US gold medallist Lindsey Vonn in full AR glory.

Audio audience. It’s time for the first interactive horror movie in the world. It comes to us courtesy of murder mystery TV channel 13th Street. Cinema audiences get to dictate the action using their mobile phones – for example, one of the characters calls a handset in the audience and asks for help in getting [...]

Domestic training. DIY retailer Homebase decked out Carlisle’s train station as part of a campaign to transform spaces across the UK. The brand transformed the waiting room into a lounge, grew a garden on one platform, and installed a kitchen, among other home improvements.
The makeover went down well with locals who formed a Facebook page, [...]

Says Natasha Kizzie*. If I were to suggest that pop-up stores were getting fashionable, you might retort I’d missed the curve on this trend. Indeed, brands as diverse as HMV, Marmite, Nissan and Orange have already indulged in opening temporary mini-me shops with no sign of any slowdown in uptake.
Yet, for me, one fascinating aspect is how designer fashion brands are getting in on the act. This month we’ve seen a plethora of up-and-coming and established fashion brands embrace the pop-up concept – such as those designed to coincide with the biannual media frenzy that is London Fashion Week.

By Simon Fuller. BEing BEcause. Experiential marketing’s on the menu at many agencies, but few can claim a sector specialisation in quite the same way as London’s Because. With a small army of brand ambassadors, some of whom work exclusively for BEcause, the company has picked up big name clients, among them Heineken, adidas, Superdrug and the RAF.

Bar IKEA. We bring you a pop-up bar in Portugal. Made from 420 bits of IKEA. Not just any old IKEA, mind you. We’re talking storage boxes, which two students from Porto University put together
for a competition aimed at getting entrants to build a bar that demonstrated what a cool school
the uni is. One nice [...]

Movie here. Absolut last week began promo-ing I’m Here – the film it commissioned from Spike Jonze – in the UK ahead of the short movie’s global premiere 7th March.
The brand has been deploying billboard and graffiti messages to build intrigue around the launch, offering consumers the opportunity to go to exclusive preview screenings of I’m Here ‘in no ordinary places’.