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Recommendations from friends and family are the most powerful influence on consumers, and that the best way to get consumers talking is for brands to provide direct, positive experience, according to New Realities 2012 research in the US, Brazil, China and India conducted by Jack Morton Worldwide.

Not all kinds of advocacy are equal, though – consumers’ views on social media impact are contradictory and only one in five use social networks to make brand recommendations the same way they do ‘in the real world’.

PepsiCo, Britvic and environmental charity Groundwork are gearing up to launch a campaign, Transform Your Patch, aiming to regenerate up to 165 outdoor spaces throughout the UK to give communities better access to sports facilities, parks and football pitches, writes Maria Stadtmueller.

Prada teamed with Rem Koolhaas’ design firm AMO and Italian artist Francesco Vezzoli to develop a pop-up museum, the 24 Hours Museum, which opened earlier week for one day – and one day only – in the Palais d’Iena in Paris.

Heineken is planning to launch a music-based marketing campaign across a number of cities in India. The brand aims to run large-scale events with internationally renowned artists as well as small-scale happenings involving DJs and regional acts.

Reebok has picked up a number of shipping containers from its HQ Massachusetts and is transporting them around the world by ship, rail and chopper to the likes of Seoul, Moscow and Barcelona, writes Maria Stadtmueller.

Sport and entertainment events are increasingly being staged together to enhance the overall experience and extend the length of events, and therefore the time that followers stay with the content, says PwC’s Changing The Game report on the global sports market, writes Maria Stadtmueller.

BMW Guggenheim Lab – a combination thinktank, public forum, and community centre – attracted 56,000 visitors from 66 countries, while 400,000 users went to the BMWGuggenheimLab.org website in the 10 weeks the initiative was up and running in New York.

It’s Christmas, and we bring you… more Lagerfeld than you can shake a Tannenbaum at. You see, fashion designer Karl Lagerfeld has taken over the window displays of Paris department store Printemps in what can only be described as a whole lotta Karl in the form of puppets doing as Karl does as photographer, designer and director.