brand-e

Today’s the day coffee brand illy opens Galleria illy in Berlin. The salon-like setting will blend events featuring tastemakers in art, literature, science, design and cuisine, experienced together with coffee prepared by the brand’s top baristas.
For those in town, Galleria illy in Berlin is located inside KaDaWe, the iconic, department store.

planeshop is finally launching its pop-up shop retail outlet in Glasgow Airport. Debut brand K-Swiss will use the space to market its sportswear to travellers only in a branded store on a short-term lease. Next up is… watch this space.
brand-e: pop-up retail has lost momentum of late, can glasgow airport provide lift?

Miller Genuine Draft is all about ‘clean art’. Oh yes it is. You see, the beer brand is very keen to communicate the message that MGD is cold filtered for a clean, fresh taste, so it has come up with a clean art campaign which sees a group of artists out on the streets dashing [...]

Retailer HMV will start selling fashion lines in 40 or so of its UK largest stores in an effort to tap into the crossover between music and fashion. The likes of Lee Jeans and Boxfresh will be in all of the outlets, with the flagship store on London’s Oxford Street also carrying clothes by Rocawear, [...]

It’s time for the Stonopoly. Actually, we’re talking about gamesmaker Hasbro’s Monopoly: The Rolling Stones collectors’ edition of the well-worn board game. The street names have been swept away to be replaced by the band’s tracks, while players won’t need to pick up a dog or shoe token – instead, they have to make do [...]

Time to drop in at the Levi’s Soundwash Laundry in Hong Kong. What is it? Well, it’s an online interactive brand and music experience – from TBWA\Tequila – for Square Cut line jeans which lets visitors select a nice pair of legwear… and then ‘Soundwash’ them with some decent music.
There’s also a for-real Soundwash Laundry pop-up store in the Tsim Sha Tsui shopping district, along with limited edition packaging and gift accessories.

Swarovski is pimping up Bulgarian roads. That’s because the country’s Road Safety Association has earmarked some €30,000 for Swarovski crystals to be deployed in the paint used to mark the central dividing line on a road between the towns of Sozopol and Primorsko. They will also be used on dangerous bends to highlight signposts.
brand-e: best [...]

By Hugh Jordan. Underground is an overused term in music today, usually applied to some tanned hipsters, and once also labelled ‘the next big thing’. But Red Bull’s upcoming music festival Sounderground aims to celebrate those pallid performers who really do sacrifice the sunlight for the chance to perform. We’re talking buskers.
Brazilian Marcelo Beraldo is the founder of the inaugural Sounderground festival, scheduled to take place in Sao Paulo this November. His inspiration came from a four-month trip taking in 17 cities – New York, London and Paris among them – where he filmed underground buskers entertaining en route passengers.