The Pixel Lab is back

Power To The Pixel is back with the third iteration of its cross-media course, The Pixel Lab, in Potsdam, Germany, at the beginning of July. Participants will develop the skills to create, finance and distribute cross-media stories spanning any combination of film, interactive, live event, mobile, gaming, TV, publishing and online.


Wanted for The Wanted

the-wantedGetmemedia.com is offering brands the opportunity to work together with British boy band The Wanted across a range of platforms. Partners can become headline partner of The Wanted 2012 Tour, an association which will include promotion across all nine Capital Radio stations across the UK, as well as prominent visibility at Capitalfm.com, plus branding on TheWantedMusic.com, and on all newsletters to the band’s 150,000-strong database.


Creating peace

hyoer_islandCreative learning outfit Hyper Island has partnered with advertising agency Crispin Porter + Bogusky to launch the 72-Hours For Peace event at the former’s Swedish campuses in Stockholm and Karlskrona, says Steve Mullins. Hyper Island and CP+B creatives and strategists are guiding 300 students to explore ways to leverage technology to encourage peace within their communities.


Secret art

What’s not to like about London’s Royal College of Art and its Secret Exhibition. The event – the eighteenth – features 2,900 postcard-sized artworks, all for sale, all displayed anonymously. Each one costs £45 and buyers could be picking up something from Yoko Ono, Grayson Perry, Nick Park, Paul Smith… or not. Viewing starts today at the RCA, or online at RCA Secret.


Jesus, here come the Lovie Awards

Picture 3The Digital Story of Nativity, the viral video telling the story of Jesus as it would be told via social media tools, has racked up more than 9 million views, and has also won a gold in the viral video category of the inaugural Lovie Awards, writes Mark Terry. The video was created by the Portuguese ad agency Excentric.

The Gold Lovies are the first-ever European awards celebrating the best of the regional web from the International Academy of Digital Arts and Sciences – responsible for presenting the Webby Awards, Internet Week New York and Internet Week Europe.


The Future in shorts

future_shortsRoll up, roll up for the Future Shorts Festival, the first-ever global pop-up fest showcasing short films from around the world in over 50 cities and 17 countries, says Steve Mullins. Starting November, from London to Moscow, Melbourne to Jakarta, there will be screenings across a network of music halls, cinemas, theatres, galleries, clubs and warehouses, plus the films will be accompanied by live music, DJs and art.


Rocking midem

Picture 3By Steve Mullins. midem has teamed up with French concert outfit Alias – producer of festivals such as Les inRocKs Black XS and Musilac – to host to the first midem festival. Alongside the festival, a series of smaller concerts – ‘midem off’ – will also bring music to Cannes. A dozen venues around town will showcase a wide range of new talent to complement midem festival live performances.


Co-creating music with Levi’s, Spotify

Picture 1By Steve Mullins. Levi’s has teamed up with Spotify and Clash magazine to get music fans involved in co-creating a live event. A series of in-store Levi’s concerts will end in a Levi’s Craft Of Music headline gig in November at London’s Brixton Electric, featuring Primal Scream.

Consumers decide which artists will support Primal Scream (Dry The River, Nedry, Worship?), select the set list (Movin On Up? Miss Lucifer?), plus choose what Primal Scream will cover (Born To Lose?).