brand-e

The Association of Publishing Agencies has opened up its annual ‘International Customer Publishing Awards’ to entries. Winners will be announced following the inaugural APA International Content Summit 2010 conference, the Power and Future of Content, in November. Confirmed speakers to date include David Seers (COI), Ben Hammersley (Wired Magazine) and Susan Aubrey-Cound (M&S).

The APA is launching the International Content Summit in London on 24th November 2010. The event, The Power and Future of Content, will assemble international marketers, media leaders and content makers to deliver insight into branded editorial content.
Confirmed speakers to date include David Seers (COI), Ben Hammersley (Wired Magazine), Julia Hobsbawm (CEO Editorial Intelligence), Julie Meyer (CEO Ariadne Capital), Lorna Tilbian (Numis Securities), James Pimentel-Pinto (Agency Mobile), and Susan Aubrey-Cound (M&S).

By Simon Fuller. So, just how many ways can social media help brands and marketers?
“Social media can be used for recruitment,” said Andrew Grill, UK head of sales and business development, Visible Technologies, at brand-e’s Buzz about the social buzz event last week. “Proctor & Gamble, for example, use a dedicated team to find people via social media – people who are making an impact on social media.”

Robin Grant says we’re experiencing a social media tsunami and that it’s a question of surviving the deluge. The We Are Social director explains that when crises erupt, ‘the new reality of real-time social media can be overwhelming’. And at next week’s Buzz about the social media buzz event in London, he will talk about where companies go wrong and how they can get it right… using the recent examples of Nestlé and Eurostar.

There’s a real need to get to grips with social media measurement right now. And that’s why we’re putting on our Buzz About the Social Media Buzz event in London next week to bring together agencies and consultants working at the forefront of digital PR to share their experiences of running social media campaigns, and of buzz evaluation tools.

By Steve Mullins. Numbers game. Look out for the Nike78 online gallery, set to light on 30th May. And then keep an eye out for Nike 78 at this year’s London Design Festival in September.
What is this Nike78 thing?
Well, 78 creatives from all kinds of disciplinary backgrounds from around the world are getting a brand new pair of Nike shoes and will be asked to ‘challenge their function’. The project will be documented on a dedicated website, the then footwear collected and showcased at the 2010 Design Festival 2010.

By Simon Fuller. Sketch off. Hip clothing brand Lazy Oaf loves exploring creativity – and, as evidenced by the funky designs, likes to draw too. So what better way to promote the brand – and its new limited edition Tee shirt collection – than to hold a drawing club?
Last Thursday night saw Soho’s Shorts Gardens host the second annual Lazy Oaf Drawing Club, an event encouraging the public to get out their pens and get drawing. If paper wasn’t good enough, budding artists could scribble all over… helium balloons. And for those out of inspiration, there were live drawing masterclasses from the likes of Rosy Nicholas, Bob London and Zero Ten, including artists who had worked on Lazy Oaf’s range of shirts.

Love in. It’s time to bring you news of the M.LOVE Confestival. Why? Because it’s the kind of gig which brings together 200 thought leaders and innovators to discuss the powerful potential of mobile to act as a catalyst for community, change and inspiration, that’s why.
It’s taking place in Berlin for three days starting 23rd [...]