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Greenpeace is going after global fashion brands. Want to know a dirty little secret? the environmental pressure group asked on a series of posters around the world. Well, the green secret was that the posters had a layer of wash-away ink that revealed Greenpeace’s toxic allegation against Big Fashion.

During SXSW, Nokia planted a worthy 44,000 trees in Texas – after a bad year of wildfires in the state – thanks to the mobile brand’s #ijustplantedatree campaign, writes Maria Stadtmueller.

“During our time at the Interactive portion of SXSW, we invited 50 of our favourite Twitter friends to help us out in our mission,” the brand says prior to the event. “They will take part in a 48-hour online Twitter challenge using the hashtag #ijustplantedatree.

CNN has rolled out a Twitter data visualisation tool, Ecosphere, to support the COP17 climate change conference. Ecosphere eavesdrops on the global conversation on the microblog and every new post with the hashtag #COP17 is added to the mix to deliver a cool dynamic 3D green experience.

Corporate social responsibility isn’t just a marketing gimmick, and many brands are devoting their entire product offering to doing well by doing good, according to The Big Little Book Of Nexts: Trendspotting for 2012 from Euro RSCG, writes Maria Stadtmueller.

Green action outfit Recyclebank is working with Transport for London to reward people for cycling and walking in London.  Commuters will collect points for every journey they cycle or make on foot, with points redeemable against a growing range of offers and discounts from Recyclebank reward partners such as retailer Marks & Spencer.

Esprit has partnered with London’s Royal College of Art for the Esprit RCA Limited Edition, a capsule clothing collection combining the work of three design students.

By Steve Mullins. Having recently bared its teeth at Barbie-maker Mattel, Greenpeace is now taking on a couple of major sports brands. The green campaign group says a recent investigation has shown that the likes of adidas and Nike are linked to facilities in China which are releasing toxic chemicals into waterways, poisoning water and threatening people and wildlife.

By Steve Mullins. Gaming techniques have great potential to create widespread movements around social and environmental causes, according to a report from green advocacy outfit Recyclebank, ROI Research and Google.

Ninety-seven percent of participants in Recyclebank ‘s recent Green Your Home Challenge said the game increased their knowledge of how to help the environment. Recyclebank says its gamification efforts have reinforced the belief that games can be an effective way to educate consumers on green living.