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O2 is set to launch its O2 Moments location-based targeted advertising platform together with a dozen retail and entertainment brands on 14 July. The service will be available across a range of smartphones and will hook into the mobile brand’s O2 More service which hosts customers’ preferences and provides discounts.

Media agency OMD has launched LA-based Content Collective, a custom media and content unit, to facilitate the development of strategic alliances across the entertainment industry.
Designed to function as the hub linking clients to production companies, talent representation, distributors and media owners, Content Collective is for marketers aiming to use branded content to connect with consumers
“Content [...]

By Hugh Jordan. Dave Roberts is a happy man. Head of entertainment at M&C Saatchi Sport & Entertainment, he believes the hierarchy in place in London to be the most creatively conducive structure he has worked in.
“A lot of large agencies boast about being integrated, and collaborative, but here it is really happening,” he explains. “All the planners sit together. There is an osmosis of intelligence and insight between the different departments.”

By Simon Fuller. Online Fizz. Plenty of people talk about entertainment across social media, discussing the latest films they’ve loved or hated, the trailer they’ve been awed by. But who’s listening?
Well, lots of folk in entertainment – among them content creators and marketers – are thanks to Fizziology, the website which tracks industry-related social media chat and then turns it into info pros can make use of.