Diesel Europe and Champagne Valentine has come up with this interactive retail installation in Amsterdam and Antwerp for the fashion brand’s winter campaign. It combines new technologies with ‘spiritual sculpture’, using thermal cameras to recognise living beings in the vicinity and transform body heat into light shafts. Not so stupid, so there.
brand-e: looks like one [...]
Diesel teamed up with Dazed & Confused mag a couple of years back to develop a new platform, Diesel New Voices, for young filmmakers to show just what they could do with a camera.
The result is three documentary shorts looking at youth microcultures around the globe which have recently been released and given a London premiere party. We’re talking a trio of branded entertainment in the form of:
Diesel is looking for Britain’s most visually uninspired homes so that it can give them a makeover. The clothing brand and VICE Media have come up with a contest for Diesel’s Young Blood watch collection and its Play With Colour theme, and they want consumers’ really awful photos so they can decide who is worthy.
“Young [...]
By Hugh Jordan. Doing denim. Talking to Paul Graham, founder of Anomaly UK, you could be forgiven for thinking the recession had never happened. His agency has grown from being a four-person outfit six months ago to one now employing over 30 people.
The agency’s latest offering is Be Stupid, a very high-profile brand platform devised for Diesel.
Brand poetry. Diesel has come up with a riff on those magnetic poetry sets for its Be Stupid campaign. OK, there’s no fridge involved, but what we have is on online microsite where consumers can rearrange coloured word slates to come up with all kinds of ad slogans. Like ‘smart listens, stupid risks’. Just for [...]
Ketel One Vodka is getting into publishing with the launch of A Gentleman’s Read, an online lifestyle magazine for men. [...]
BBC Worldwide has launched a free-to-play online game based on its hit TV show Strictly Come Dancing. Strictly Keep Dancing is available in the UK at
Stitchagram is with us. What is it? It’s a service which allows users to grab their favourite Instagram photos and turn them into pillows (complete with soft [...]
Instagram in a stitch
Marks and Spencer has published an interactive graphic featuring the history of l [...]
LVMH has launched a Chinese-language version of its Nowness digital culture magazine. The new website is of [...]
High-end watchmaker Girard-Perregaux has launched a new digital magazine, or more to the point, a ‘journal for the modern gentleman’.
Prada has joined forces with graphic designer and artist Vahram Muratyan to develop a new microsite, Parallel Universes. Prada says the website is part of its e [...]
Prada in Parallel
Men lag women on Pinterest but are beginning to sign up in number to the cool digital pinboard. In January this year, the male-female user split was 80:20, but [...]
Close to 180 million European online users - a reach of 45.8% - visited a sports site in February, an increase of 15% in the past year, says comScore. [...]
Three quarters of executives polled in the 2012 Digital Marketing 2.0 Study believe that leveraging data will help their companies dramatically improve their bu [...]
