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Diesel’s Diesel Island campaign is developing apace, and so, of course, those Diesel Islanders really needed a constitution. But how did it come to be written? Well, Stupidity is at its heart, so why not a Broadway-style music video to show just what happened?

Diesel has left its Island and turned all nerdy. The fashion brand ain’t stupid either. For it’s Our Glory jeans collection is ‘master-crafted by an elite team with a perverse passion and clinically insane inclination for denim’, don’t you know. And the Diesel Our Glory microsite features a digital recreation of a good old-fashioned laboratory featuring Robinson Hork, workwear examiner. Clean hemming, triple stitching, side hammer pocket. It’s there in all its Our Glory.

By Mark Terry. Diesel has rolled out its I Like Diesel campaign in Madrid. What is it? Well, the clue is the ‘like’ bit. Yes, you’ve got it – Facebook. The idea is that consumers enter the brand’s store, get it together with an item of clothing, scan a mobile tag, then share it on their Facebook wall by clicking on ‘like’ via their phones.

By Steve Mullins. A term at the Diesel School of Life is a long one. Last week we told you all about the fashion brand’s aim to bring more culture to Diesel Island passport holders. Now we can tell you that Diesel has joined forces with UK arts, film and style mag Don’t Panic to run – what else? – a political placard contest.

By Steve Mullins. Photographer Sarah Roesink is joining the Diesel School Of Island Life… which means she will be showing low-tech images from her pinhole repertoire. So, Diesel Islanders will find out that they don’t even need a regular camera to take photos.

L’Isle Diesel is up and running. Last month we brought you news of the imminent launch of Diesel Island, ‘the least f***ed up country in the world’, according to the fashion brand.
Time, then, to visit that very place in the form of a microsite. It’s the land of the stupid – of course – and [...]

No brand is an island. Unless it’s Diesel, which is extending the Be Stupid message to roll out its Diesel Island campaign next month. In case you’re wondering what kind of isle this will be, the tagline for this bit of brand messaging will be ‘Welcome to Diesel Island: The least f***ed up country in [...]

By Mark Terry. Fashion brand Diesel has tasked interactive music outfit MXP4 with providing the tech for the final challenge in Diesel:U:Music’s online battle of the bands Stupid For Music World Cup competition.

To celebrate D:U:M’s tenth anniversary, music fans have been ‘getting stupid for music’ in a series of knockout rounds to demonstrate support for their favorite bands. In a final session, MXP4’s Karaoke Battle will challenge fans of the last two competing bands to record their own vocals for each artist’s track.