Orbit has launched a Facebook app to pull in consumers’ input for the design of its Remix gum packaging. The Orbit Spotlight Series Facebook application uses an individual’s Facebook data to generate a pack design of shapes and colors unique to each consumer.
British fashion brand Fred Perry has launched a selection of fashions from Amy Winehouse’s last collection for the clothes label, timed to coincide with the release of the artist’s final album, Lioness: Hidden Treasures.
Electrolux is gearing up to open its the Cube By Electrolux restaurant in Milan on 19 December. The brand will install a rotating team of award-winning chefs, beginning with Michelin-starred brothers Christian & Manuel Costard. The semi-transparent structure will deliver views of the Piazza del Duomo
InStyle magazine recruited seven fashion designers to make films exploring the theme of style. The shorts – shot by Christian Louboutin, Emma Hill, Roberto Cavalli, Henry Holland, Paul Smith, Zac Posen and Diane von Furstenberg – bowed at the Film InStyle premiere at the Hotel InStyle, aka London’s Sanctum Soho Hotel, last week. and now feature on the InStyle.co.uk website.
Amnesty International is today launching its first-ever ‘concept shopping emporium’ in London’s Boxpark shipping-container department store in Shoreditch, writes Steve Mullins. Throughout 2012 Amnesty Shop @ BOXPARK will be the exclusive stockist of a brand new collection produced for Amnesty by the CultureLabel.
Forget Santa, Lady Gaga is coming to town. To New York City. To Barneys. Gaga’s Workshop will kick off 21 November and include a Gaga-esque retail environment, holiday windows, a dedicated Gaga interactive website, and limited-edition products created by Lady Gaga with Nicola Formichetti and artists Eli Sudbrack and Christophe Hamaide Pierson of avaf.
Macallan teamed up with photographer Nick Veasey to create a limited edition series of boxes for the brand’s 12 year-old Sherry Oak Whisky. No camera required, as Veasey likes to snap away with an X-ray machine,.Each box in the series now carries his take on Macallan’s ‘Six Pillars’.
It’s no small task to be asked to create a new name and visual identity able to boost US tourism and drive job creation and economic growth. But that’s what WPP-owned The Brand Union has done together with the United States Corporation for Travel Promotion.
Most Brits draw the line at seeing ads for certain sensitive products on TV, according to YouGov research. Close to 80% of consumers say cigarettes shouldn't be [...]
Global advertising spend will rise 4.5% in 2012 – up from 3.6% last year – with the BRIC countries leading the pack, according to Warc’s latest Internatio [...]
Apple is the most valuable public company in the world, valued at over $400 billion. Now, 400 billion dollar bills laid flat would cover 42% of the land surface [...]
China has introduced two new television policies which are likely to have a direct impact on advertising expenditure in 2012, says IHS Screen Digest. China’s [...]
Absolute Radio has begun putting live airplay information on billboards in the UK to promote the relaunch of its Faces For Radio series with Christian O’Conne [...]
Those brands able to enhance Chinese New Year celebrations in a culturally relevant way will strengthen their bonds with customers, gaining both short and long- [...]
Virgin Media and content agency Redwood are rolling out a new customer magazine which will make heavy use of augmented reality in its editorial pages thanks to [...]
PepsiCo, Britvic and environmental charity Groundwork are gearing up to launch a campaign, Transform Your Patch, aiming to regenerate up to 165 outdoor spaces t [...]
Millward Brown is integrating emotion measurement outfit Affectiva’s Affdex facial ex [...]
Millennials’ comfort-level with the Internet and tech might makes the digital medium an ideal platform for reaching them, but they are generally more difficul [...]
