Clear wants football fans to get in Ronaldo’s hair. The Unilever shampoo brand has launched a crowdsourcing campaign, Choose Ronaldo’s Next Hairstyle, on Facebook, with users tasked with choosing from a range of cuts and colours. After six weeks of fansourcing activity, the Real Madrid football star will pick his favourite style, and then head off to the hairdresser.
Barclaycard US has launched the Barclaycard Ring Mastercard card, a piece of plastic which the bank says is the first social credit card to be designed and built with the help of crowdsourcing.
Welcome to the Heineken Concept Club, a ‘progressive’ pop-up club, set to be unveiled during Milan Design Week in April, writes Maria Stadtmueller. The Heineken Open Design Explorations Edition 1: The Club project offered 19 up-and-coming designers – from Milan, New York, Sao Paulo and Tokyo – an opportunity to showcase their takes on club design. The new venue is the conclusion of almost a year of collaboration between the emerging designers, the brand and more than 100 clubbers.
Fashion designer Oscar de la Renta has launched a digital inspiration board. The Board lit up yesterday and will stay live until May with de la Renta able to view submissions – via a 27-inch screen which will sit in his office – such as images or videos, to a dedicated website.
Style magazine Grazia is looking to crowdsource content for its upcoming London Fashion Week issue. Together with LG Mobile, the Bauer Media publication will open up its editorial to readers via social media channels such as Facebook, YouTube and Twitter. There will also be a Grazia Fashion Issue… Live! documentary series, covering the creation of the issue.
Bharti Airtel has partnered with crowdsourcing outfit Talenthouse to task the Indian comms brand’s customers with coming up with video which demonstrate how ‘weird and whacky’ their friends are.
Nissan has launched a co-creation project on Facebook aiming to get consumers helping to design its next Z car. The crowdsourced vehicle – the 370Z Track Car – will comprise components chosen by enthusiasts, with the brand left to build the new machine, writes Steve Mullins.
“For the next few months, you’ll be helping us create the ultimate Z track car,” says the brand.
Creative services exchange blur Group says it has identified three common stages which epitomise company use of crowdsourcing:
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