Co-creation leg-up for Lego
Lego has joined forces with Japanese open innovation outfit Cuusoo System, to launch the Lego Cuusoo co-creation platform aimed at getting consumers to submit ideas for new Lego products.
The shift to sourcing
By Steve Mullins. Entrepreneurs are adopting sourcing as a method of jump-starting their projects, according to a survey of members of innovation exchange Innovatrs conducted by blur Group.
The Ship Song by Sydney Opera
Tune in to Sydney Opera House’s The Ship Song Project. What is it? It’s the venue reinterpreting Nick Cave’s The Ship Song in a crowdsourced kinda way. You see, over the last year, the SOH asked artists to perform parts of the song. Cue the likes of Paul Kelly, Temper Trap, Martha Wainwright, as well as the Sydney Symphony, The Australian Ballet the Australian Chamber Orchestra.
Branded twecipes
Tweet Pie: The World’s Shortest Recipe Book has gone on sale. What is it? It’s a compilation of crowdsourced recipes put together by Belling. The UK cooker brand put out a call for ‘twecipes’ via Twitter earlier this year and the result is a bound copy of short-form recipes for starters, main meals, desserts, drinks, and snacks.
Co-created banking
first direct is planning to crowdsource marketing campaigns via its new first direct Lab co-creation website. Initially the UK bank’s consumers will get a say in the development of a mortgage smartphone app and on QR codes.
Bands go crowdsourcing
By Steve Mullins. Universal Music Group has joined forces with crowdsourcing platform Talenthouse to create campaigns for its roster of bands.
Talenthouse will work with artists and labels using its social media competitions, while Talenthouse’s campaigns will drive traffic to Universal online properties and boost artists’ Facebook presences via the company’s voting platform. Talenthouse has already created contests for Universal’s Paul McCartney, Florence & the Machine, Taio Cruz, Queen, Lady Gaga, Ryan Leslie, Maroon 5 and Game.
Music video, crowdsourced
By Maria Stadtmueller. Sony Music has gone with crowdsourcing for the next video from The Vaccines. It’s for the band’s new single, Wetsuit, and fans can submit tagged photos – #vaccinesvideo – via photo-sharing app Instagram.
Not just any old photographs, though. The Vaccines say they want to see festival-style pix of ‘bands, tents, fields, mud, thrills, spills, fields, mud, thrills, spills, the lot’.
Tapping into creativity
By Steve Mullins. Let down by your big shot ad agency? Looking for quick turnaround? Then maybe it’s time to plug into an online exchange.
US tech outfit Aquantia did just that over the recent 4 July holiday weekend after it had received the Red Herring Top 100 North America award and wanted to place an ad in the publication. However, with many agency types taking a break, Aquantia turned to blur Group’s creative network.
