brand-e

Video contest community Mofilm has announced the first-place winners of the Cannes Lions 2010 Make An Ad competition with nine of the world’s leading brands, including AT&T, Bud Light, Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Kodak, Lego, Logitech and Nokia.
The winning entries can be seen at the Mofilm site right here.
“Mofilm offers global brands like LEGO [...]

Beyond buzz. Crowdsourcing outfits GeniusRocket and 99designs have joined forces to rename the term ‘crowdsourcing’… by crowdsourcing the task to the community.
The Are You a Dick… But Really Wish People Would Call You Richard? project asks participants to think about what crowdsourcing means to the creative community and the businesses that use it, and how [...]

By Hugh Jordan. Community creative. All is not what it seems at Eyeka. The website- pronounced I-Ka- started life in France as an offering similar to iStock Photo. But over the last five years, its owners have evolved the proposition and now, with offices in Paris and Singapore already, and over 85,000 members worldwide, the newly opened London arm looks set to make a splash in the UK.
“Back then the [stock photo] product was very commoditised,” says Stephen Wise, md of Eyeka’s London operation. “Eyeka’s owners realised the value was in the community rather than the end-product. We have moved from a technological platform perspective to an interactive platform for brands and users.”

By Hugh Jordan. Campaign collaboration. “Co-creation has grown quicker than anything in the history of advertising,” says Gary Robinson, creative partner at London agency Farm, one of the founding members of the Co-Creation Hub. “That sounds like quite a grand statement but look at how quickly the whole social media phenomenon has taken off. Once a few case studies have come out and people can see the results, then there will be more interest.”
Still in its embryonic stages – the Hub only formed at the start of this year - co-creation has already been applied to communications, product development, even to politics. Nestlé and Unilever have both been impressed with results of their co-created campaigns. Surely it’s only a matter of time?

Totally filmic. Brands are coming on all Tinseltown. Eurostar’s involvement in the feature Somers Town was starting to look lonely when it came to brands really backing film. But suddenly, everyone who’s anyone seems to want to make a reel or two. And there are some unlikely names getting down and dirty in the studios, as we demonstrate in our just-released spring trend intelligence report.

Das App. Look out for the App My Ride contest from Volkswagen, launching 3rd May. What is it? It’s a bit of crowdsourcing from the car brand which is asking designers, developers, programmers, and anyone else really to pitch in and come up with ideas for new infotainment ideas for cars.
The most innovative app will [...]

Clap app. The iPad could be a boon to movie making. How? We’ll tell you. Hukilau has just launched its Slate app for Apple’s new gear. The digital slate – aka the clapperboard – boasts the usual fields for items such as the production name and scene number. Plus, and this could be the kicker, if you shake that iPad you get an authentic clapping sound.
Actually, Hukilau’s an interesting outfit providing film, video and alternate reality game projects with crowdsource funding and matching funds.

Mo Lions. Logitech has teamed with digital media outfit MoFilm to get creatives delivering 60-second videos to promo the brand’s HD webcams. The task is to make the message ‘human and approachable, engaging and empowering – focus on the connections that are possible via HD webcams, how video affects people’s lives, and how HD makes [...]