The fashion issue is going to be chunky too. Think 264 pages of exclusive interviews, fashion shoots from around the world and enough hot buys to make that wardrobe doors burst open, we’re told.

“For the first time we’re throwing open the doors of Grazia HQ to show you exactly how the issue comes together – and asking you to have your say,” the mag says. “What items should make it into fashion charts? What should the team wear for London Fashion Week? Do you care more about Katy Perry or Carey Mulligan? You’ll be able to influence what goes into the issue – even down to the cover image.”

“The LG Mobile sponsored Grazia’s Fashion Issue… Live!’series gives our readers an additional level of exclusive content and demonstrates the depth of interaction advertisers can have with their audiences through Bauer’s influential brands,” says Abby Carvosso, md of Bauer Magazines lifestyle.

“[The postcards] will celebrate the spirit of London 2012 and enable us to visually document the shared cultural experience as the year unfolds – we will all become the artists-in-residence for a historic year,” say the organisers.

The brand is asking contributors to post images and videos from around the world which will serve as digital postcards on the travel, fashion, food, design and sport spirit of Veuve Cliquot. The result is an ‘infinite wall’ of posts which visitors can interact with and share via social media.

So, if you want to see the likes of Elena Furiase and her beau riding in a Veuve Cliquot golf buggy in Madrid, and Carol and Maria Anisia Buffara at the sunset Noel with Veuve Cliquot in Ipanema, this is the destination for you.

There’s also an interactive map so users can see where the content comes from. New York is busiest to date with Reims – the brand’s HQ – in second spot.

Wish You Were Here also boasts an events section covering happenings where Veuve Cliquot has been busy supplying the bubbly, such as Art Basel, Yelloween and the Goodwood Revival.

The social innovation videos demonstrating the most inspiring and impactful innovations will feature across McKinsey’s online and print publications, on the websites of the consultancy’s publishing partners, and at a networking reception in New York City. The reception will bring together leading thinkers on social innovation from across the public, private and social sectors.

“Our world today faces unprecedented challenges, from widespread drought and famine to environmental degradation and human trafficking,” says McKinsey. “But every day, social innovators… are confronting these problems and having a tremendous impact.

The company says its goal is to create a hub where it can highlight work taking place around the world and where change makers can share new ideas and best practices. “We want to create a platform that draws attention to these innovators, so that we can celebrate their hard work and have them take their place alongside the world’s most recognised voices in social innovation.”

Bite-istas need to first submit their idea for a short video – under 30 seconds – in fewer than 140 characters, better known as ‘a tweet-sized spark of genius or distillation of what will happen in the video’. The top ideas will get a 5% residual payment of every winning video they are used to generate.

There will be 10 winning ideas, and they will be used to generate the McBites videos. “Try not to think of the idea you are working off as a script, but rather, a central thesis that you should build your work around,” says McDonald’s/Tongal. “Alternatively, you may choose to enter a ‘Wild Card’ submission not based on any winning ideas from the previous phase.”

Filmmakers can also dip into boutique music licensing agency Audiosocket’s catalogue of tracks for deployment in their videos. Audiosocket boasts tracks from more than 1,400 emerging bands, composers and record labels.

That takes cash, so in the spirit of community, the outfit has launched a campaign on crowdfunding site Kickstarter and is looking for pledges – $1 earns a digital postcard, $35 gets a tour of the venue, $80 means the pledger’s named etched in a brick in the Great Eastern Street wall…

“This is not a publicity stunt, or a limited time engagement,” says Mark-Hans Richer, Harley-Davidson’s chief marketing officer. “We’re committed to crowdsourcing because these ideas naturally flow from our passionate fans. As the true stewards of our brand, our fans now have a huge new platform to share their ideas.

“It works for us because their passion for our brand is second to none. They’re going to light this thing up, and it will be fun to watch. Facebook also proves this passion is passing along to the next generation, where 40% of our fans are between the ages of 18 and 34.”

“The ability to embed a Zooppa campaign into Facebook with our new application enables brands to directly engage their Facebook audiences, while also harnessing the creative power of Zooppa’s community of more than 125,000 members,” said Wil Merrit, CEO, Zooppa. “Companies can quickly boost their number of Facebook followers, and ignite interactivity on their fan pages.”