Readers of the digital street papers will purchase physical coupons from vendors at the same cover price as printed publications and access the magazines via QR codes.

“The digital edition will contain all the content from the magazine,” says INSP. “But with lower production costs and less print we can increase the efficiency and capacity of street papers as social enterprises, as well as reduce their environmental impact.”

The outfit is asking the Kickstarter crowdsourcing community for $5,000 to help fund two pilot schemes starting this summer with StreetWise in Chicago and The Big Issue in the north of England.

The company has already worked with brands and artists of the calibre of Nokia, Universal Music, Red Bull, EMI, Beck’s, Justin Timberlake, Rihanna, U2, Lady Gaga and  Florence + the Machine. Nikon sponsored a creative invite for bands to perform on stage at the recent SXSW and thousands of artists submitted videos of their live performances, generating 550,000 conversations and reaching 19 million people with Nikon’s messaging.

“The house is now open for brands and marketers to access the authentic engagement between our community of valued artists and creatives and their fans,” says Amos Pizzey, Talenthouse president said. “We’re thrilled that our model has been validated by the fact that every brand and established artist that used our platform sees the value in what we offer and have committed to multiple repeat campaigns.”

“Fans can explore key events and discover a host of rare and never seen before content including photos, videos and memorabilia. We’ve been receiving some amazing material from fans since launching the Facebook page, so wanted to expand on this and launch a public call to arms to help build the ultimate interactive fan resource.”

The move is part of Universal’s celebration of 40 years of glam rock, for which the company has also developed a Facebook app which allows fans to ‘glam up’ their profiles with T. Rex-inspired Facebook covers.

And, as part of the glam festivities, Absolute Radio yesterday hosted T.Rex takeover.

“Our mission is to help creative people around the world showcase their talents to get noticed and get famous which we do by exposing great creative to the world’s biggest brands,” says Jeff Merrihue, CEO of Mofilm. “Audiosocket shares our vision to support the creative community, and they’ve built an indie music powerhouse with a robust technology infrastructure. This is a huge opportunity for our filmmakers, for their artists, and for the brands we work with.”

One of Poptent Productions’ pilot clients is Dell, with a campaign which led to the broadcast of a high-profile TV ad aired during US college football’s BCS Championship Game. Dell currently has several assignments underway with Poptent.

“We believe that Poptent Production’s unique model is highly beneficial both to our clients, by being cost-effective and fast, as well as to our community of producers, by providing opportunities and incentives to be directly selected to work for some of the world’s most visible and respected brands,” says Andy Jedynak, Poptent CEO.

Catalogues are a very important sales tool for retailers… but how do we make them relevant for a generation used to consuming content generated by themselves? asked MRM

“We made the first truly collaborative and social catalogue in the world, with our own fans as the photographers of our new 2012 catalogue.”

Rompela Flash(mob) – English version from MRM Santiago on Vimeo.