Big Issue looks to digital
The International Network Of Street Papers, the umbrella organisation for street magazines such as the Big Issue, wants to take social mags digital and has launched a Kickstarter campaign to fund the move.
The International Network Of Street Papers, the umbrella organisation for street magazines such as the Big Issue, wants to take social mags digital and has launched a Kickstarter campaign to fund the move.
Jimmy Choo has launched a new website, Stylemakers, which crowdsources fashionistas’ street styles as they tote the fashion brand’s shoes or bags.
Crowdsourcing outfit Talenthouse is rolling out its ‘sponsored engagement engine’ offering customised campaigns built on branded content for consumers to share across social networks. Via Talenthouse, brands and established artists host ‘creative invites’ encouraging emerging talent to contribute their best work and spread the word among their followers through a viral contest platform.
Australian wine company Casella is moving into beer brewing and, with the help of agency Analog Folk, has come up with the Perfect Lager Project.
Universal Music launches T. Rex’s official timeline on Facebook and has launched a crowdsourcing initiative to get fans creating the ultimate resource and history for the band, writes Steve Mullins. “The T. Rex timeline makes the most of Facebook’s latest innovation and enables fans old and new to experience and relive the fascinating history of T. Rex,” says Johnny Hudson, head of marketing for Universal Music catalogue.
Music-licensing outfit AudioSocket is partnering with crowdsourcing agency Mofilm so that filmmakers in the Mofilm community will be able to plug into a MoMusic platform and directly license music from the Audiosocket catalogue, which features tracks from independent bands and composers.
Crowdsourced media production outfit Poptent has launched Poptent Productions, a dedicated video unit comprising a social network of nearly 50,000 videographers to produce content for major brands and agencies. The company is promising to develop videos at a fraction of the cost of traditional video production methods.
Chilean fashion brand Ripley joined forces with ad agency MRM to launch the Rompela Flash Mob. What is it? Well, the brand tasked both pro and amateur photographers with taking pictures of models dressed in Ripley gear for a new crowdsourced catalogue.