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The Random Project 2012 is up and running. What is it? It’s a virtual gallery scheduled to open 1 February, with an exhibition planned for later in the year. It is currently crowdsourcing art in the form of a postcard, and entrants are tasked with designing a card based around a randomly generated word along a theme related to London, the Olympics or 2012.

Veuve Cliquot has launched Wish You Were Here. What is it? It’s an online multimedia ‘crowdsourcing’ platform featuring content posted by the premium champagne brand and consumers about the Veuve Cliquot lifestyle, writes Maria Stadtmueller.

The brand is asking contributors to post images and videos from around the world which will serve as digital postcards on the travel, fashion, food, design and sport spirit of Veuve Cliquot. The result is an ‘infinite wall’ of posts which visitors can interact with and share via social media.

McKinsey has been busy crowdsourcing, and over the past couple of months has been calling for 60-second videos to showcase innovative social projects, says Steve Mullins. The move elicited 150 clips from 30 countries and the public has been given the opportunity to vote on them.

McDonald’s has turned to crowdsourcing for the filmed content it wants to deploy for the launch of Chicken McBites in January 2012. The food brand has teamed up with the Tongal community to launch the Bite-Sized Video Project, with $35,000 up for grabs for the best short films on the subject of ‘bite-sized’.

London creative community Village Underground is aiming to build the city’s most public gallery on Great Eastern Street, which has already played host to artists such as Steve Powers and Shepard Fairy. To make the art works more permanent, Village Underground wants to install glass frames to protect paintings, interactive digital art, photography and film.

Harley-Davidson has launched a new Facebook application that sources advertising ideas directly from its millions of Facebook fans, writes Steve Mullins. The Fan Machine app allows the brand’s Facebook community to review an advertising brief, submit their own ideas and vote on those from other community members. Harley-Davidson will work with existing marketing partners to bring the best creative ideas to life.

Crowdsourcing outfit Zooppa has launched a Facebook app enabling participants in its user-generated advertising campaigns to view, share and vote for video submissions, as well as upload their own clips onto a brand’s Facebook page. The first brand to use the new app is Margaritaville Cargo Mixed Drink Maker which launched the Ultimate Party Host Video contest using the application.

India’s Reliance Entertainment has announced a strategic investment in US crowdsourcing outfit Talenthouse, and the two companies have established a co-creation joint venture, Talenthouse India, a creative collaboration platform with artists across films, fashion, music, photography and art, says Mark Terry. The JV will focus on nurturing fresh talent in India and provide opportunities for collaboration in the Southeast Asia region.