e-mail travels
If you’ve ever wondered what happens to that e-mail once you click on the send button, wonder no more.
Tweet digestion
Twitter has launched a weekly e-mail service which delivers relevant Tweets and stories shared by the people Twitter account holders are connected to.
Marketing for men
Beattie Communications has launched the world’s first male marketing boutique, Only Men, proving a range of PR and marketing services to brands targeting a male audience.
Engaging the brand fan
Jonathan Emmins wants to turn consumers into fans. “People become brand fans because they want a sense of belonging – for us it’s about arousing their passions, about unleashing the attachments they feel for brands,” says the founder of London-based Amplify.
Consumers really ‘like’ restaurants
More than three quarters of US consumers, and two thirds of UK consumers, regularly ‘like’ the Facebook page of restaurant, retail, travel, entertainment and financial services businesses, according to research carried out by Market Force Information. In both the US (79%) and the UK (67%), the number one-reason given for consumers liking a branded Facebook page is to take advantage of incentives or discounts.
One-way marketing misses the consumer
Consumers have turned their backs on established media channels and are electing their own spokespeople, says Ernst & Young in its This Time It’s Personal: From Consumer to Co-Creator report. “Traditional one-way marketing does not satisfy the need for interaction, equality and community that today’s consumers want and expect from communication.”
Watch that style mag
High-end watchmaker Girard-Perregaux has launched a new digital magazine, or more to the point, a ‘journal for the modern gentleman’. The Mechanics Of Style has designs on becoming one of the world’s leading online men’s luxury resources.
Social media demystified
Most executives have no idea how to harness social media’s power – though companies diligently establish Twitter feeds and branded Facebook pages, few have a deep understanding of how social media interacts with consumers to expand product and brand recognition, drive sales and profitability, and engender loyalty, says McKinsey in the Demystifying Social Media article in the McKinsey Quarterly.
