By Maria Stadtueller. Real Men Don’t Buy Girls. And the Demi and Ashton Foundation (DNA) has just rolled out a series of online videos to raise awareness of child sex slavery. The campaign features celebs as Justin Timberlake, Sean Penn, Bradley Cooper, Jaime Foxx, and more.
By Simon Fuller. You can get people talking with an evocative piece of branded entertainment. But to make that branded entertainment really grab the eyeballs, you often need an eye-catching star. Someone like burlesque dancer and fetish model Dita Von Teese, who has been deployed by water brand Perrier to make its latest campaign fizz.
Perrier has rolled out an interactive mini-site, PerrierByDita, set in a huge mansion, with the visitor exploring darkened hallways and rooms from a first-person perspective. There’s just one other person in the house, and that is none other than Miss Von Teese herself, on seductive form.
Custom cars. Ford is adding a spot of crowdsourcing to the mix in its support for the American Idols TV show. The motor marque is giving the top dozen contestants in the series the opportunity to work with its designers to create their own graphics for the 2010 Ford Fiesta.
The Idols will develop their own personalized Fiesta theme, using color, custom body graphics, wheel treatments and other accessories to make the vehicle an expression of their personalities.
Branded furnishings. FormerFurniture.com is betting on consumers’ love of celebs to shift chairs, dressers and sofas formerly owned by denizens of Hollywood. “We have explored various parts of LA, handpicking custom items that originated in famous actor, singer and producer residences, and shopping in renowned areas such as Beverly Boulevard, La Brea, Abbot Kinney and [...]
During last year’s Rugby World Cup in New Zealand, the France v New Zealand final on 23 October garnered almost 2 million TV viewers out of a total Kiwi telev [...]
Guvera, the digital music platform which lets advertisers curate their own music channels, has launched its My Soundtrack Facebook app, designed to let brands b [...]
Girls can ‘ruin their girlhood’ by spending too much time on social networks. The new Stanford University study looks at data from girls between the ages of [...]
Brands experienced in social marketing are moving beyond growing social presence and reach, shifting to active social media management for increased lead genera [...]
Price isn’t everything when it comes to digital, and if consumers have to pay to view content, they will instead look elsewhere for free, according to the Bre [...]
Google pulled in revenues of close to $38 billion in 2011, 96% of which came from advertising. The biggest advertisers? Finance and insurance brands with a spen [...]
Who is the Connected Consumer? She’s a forty-something woman carrying multiple Net-enabled devices – in addition to owning a PC/laptop – who is an active [...]
If Twitter were the news, the most high-profile person of last year would be Justin Bieber, whose tweets were retweeted an average of 5 million times, compared [...]
Microsoft has launched So.cl, an experimental research project aimed at using social search to aid learning. “So.cl combines social networking and search, to [...]
So, what happens every 60 seconds on the Internet? Well, each minute there are 60 new blogs and 1,500 new blog posts, more than 320 new Twitter accounts, 13,000 [...]
