brand-e

Is it a chopper? A high-tech wheelbarrow? No, it’s a concept vehicle from Citroën and French designer Ora-ïto. And it’s name is EvoMobil. But no, it isn’t a car but a ‘genetic transformation’. More to the point it’s busy referencing the 16th century while maintaining a foothold in the modern world. We’re talking about ‘reuniting [...]

Social media is a platform, not a campaign, according to the State Of The Brand 2010 report from MiresBall/KRC Research. And while brand execs overwhelmingly agree on the importance of online comms, opinion is split on the effects of social media.
Forty one percent of those surveyed for the report don’t believe that social media’s impact is serious enough to require a change in brand strategy, while roughly the same number – 40% – think that it presents new challenges for protecting a brand’s integrity.

Cosmetic and moisturizer brands accounted for a third of the 2010 top-50 US Brand Keys Loyalty Leaders in the annual survey carried out by customer loyalty and engagement consultancy Brand Keys. “The emotional engagement that women share with their favorite beauty brands is very powerful,” says Robert Passikoff, Brand Keys president.
Automotive brand loyalty rankings were [...]

If BMW Mini were to make a two-wheeler, what would it look like? Something akin to the Mini Scooter E Concept, no doubt. And maybe Sir Alec Issigonis would be proud of this CO2-free mobility vision for the future.
For the techies, it might well be worth knowing that the E Concept is powered by an [...]

Suddenly, all kinds of brands seem to want to get involved in making a cinematic reel or two. Absolut teamed up with Spike Jonze to shoot an indie film. Relentless has featured extreme sports types in Lives Of The Artists. Both LG and Honda have come up with crowdsourced films. While McDonald’s has been broadcasting quirky footage in Scandinavia.

The fastest-growing brand page on Facebook in the week to 28th September belonged to… Facebook, according to Inside Facebook’s PageData tracker. The social media brand added almost 580,000 ‘Likes’, passing 19.5 million in total, thanks to a big games-related announcement, a service outage and news of a $100 million charitable donation by CEO Mark Zuckerberg
“YouTube [...]

So, why the f*ck create an app?
“For bragging rights,” Alex Meisl, chairman of Sponge, told the mobileSQUARED Roadshow in London yesterday. “Brands need to understand why they need one. And ask if it’s relevant.”

Virgin isn’t a single company, or one idea, but a keiretsu – a Japanese-style family of companies forming a tight-knit alliance to help each other’s success – Sir Richard Branson told the US ExactTarget Connections conference last week.
And getting the tight-knit Virgin message over is all about chatter. “Today it’s harder to keep on top [...]