brand-e

How does a brand become meaningful? Well, it’s a problem because companies weren’t built for meaning, says Thomas Minc, an analyst at Havas Media. But he points to Procter & Gamble as one example of a brand which has defined itself and its corporate culture around the question: how can we change what we are doing to truly bring something meaningful to the table?

Just 17% of consumers are more likely to purchase after becoming a fan of brand on Facebook, according to a new report, Social Mythbusting, from ExactTarget and CoTweet. However, more value accrues to the brand with consumers serving as advocates, while increased usage of social media directly corresponds to more face-to-face interactions.
“Social media is not [...]

Last week at New York’s International Culinary Center illy hosted The Great Coffee debate with leaders of the great roasted bean discussing its present and future. Brand head Andre Illy chaired and presided over panelists including the likes of James Freeman of Blue Bottle Coffee, Wolfgang Lindlbauer of Marriott International and Intelligentsia Coffee & Tea’s [...]

Does that queen’s antechamber of yours look to be in need of a makover? Then the brand you have to get in touch with is Martell. For the cognac maker has restored that very room at Versailles, making good shabby canvases, chipped paintwork and other ornate bits and pieces of regality for a piece of [...]

By Simon Fuller. There are plenty of opportunities for brands to get involved in movie making, if they have the right relationships in place. And Film Tree, which opened its doors last year, and is supported by the UK Film Council, wants to connect these brands and the industry.
At last week’s brand-e Brands On Film event in London, Ed Sharp, a partner at Film Tree, explained how allowing brands access to feature films can give brands useful opportunities and filmmakers more cash to play with. It starts in recognising where these opportunities are – or aren’t.

Seventy five percent of people who share content or ‘like’ a brand on YouTube and Facebook feel more positive about the brand afterwards, according to a YouTube survey of 3,000 consumers in the UK, France and Germany
The research also found that brands which advertise on YouTube and Facebook can benefit from the attributes of each [...]

McDonald’s has launched a branded farm on Zynga’s massively popular social game Farmville. Players engaging with old McDonald’s Farm property get a virtual good which gives them energy so they can travel at twice their regular speed, making game play easier.
Plus, those helping out on the McDonald’s Farm will earn a virtual McDonald’s Hot Air Balloon to decorate their own places.

Welcome to the understated world of Muji. Publisher Rizzoli is coming out with a book on the Japanese brand which looks at three decades of design, innovation and pretty decent pricing. Featuring essays from the likes of Jasper Morrison and John C Jay, there are sure to be insights on the quietest of brands. On [...]