brand-e

German hair-care brand Schwarzkopf is doing its bit for this year’s Eurovision Song Contest – to be hosted by Germany – with the launch of a European Style Contest.

We’re talking abut The Look Of Music, and the brand’s multi-market campaign is about coming up with a style which corresponds to a certain music genre – soul, electro, pop, rock, you name it – taking a cool shot of it and then posting it on the Net.

adidas UK has racked up 7,000 downloads for the branded graduate app it launched in October. Content includes info on the company’s main business areas, a short film on its working environment, and an exclusive look book highlighting the ‘inimitable spirit of adidas’. Plus to facilitate recruitment, there’s also a search facility for live vacancies.
“Get [...]

Advertising will help drive US social games revenues past the $1 billion mark this year, rising to $1.3 billion in 2012, according to eMarketer’s new Social Gaming: Marketers Make Their Moves report.

More than one quarter of US Netizens will play at least one game on a social network monthly this year, up from 53 million in 2010, says the research firm. Their number will continue to grow and, along with money spent on virtual goods, lead-generation offers and advertising.

Digital marketing agency iCrossing has launched The Content Lab, an initiative designed to bring brands, media companies and agencies together to ‘explore the future of content’.
iCrossing, says the Lab “will focus on what it means to create multi-purpose content today, how it aids in brand visibility and what content audiences expect from brands in a [...]

MTV India is launching a range of footwear based on its Roadies reality TV show together with Metro Shoes. On offer will be the likes of flip flops, canvas shoes, sports shoes, gladiators, ballerinas, floaters, casual shoes and boots for women and men.
“As part of the licensing agreement, the Roadies range will be available at [...]

Polaroid and its creative director, Lady Gaga, have rolled out Polaroid Grey Label, an original line of products co-designed with the artist (who has a remit to ‘deliver products that enable creativity for all, celebrate artistry and make sharing instantaneous across the physical and digital’).

We bring you news, then, of the GL10 Instant Mobile Printer with Zink technology. And the GL30 Instant Digital Camera, aimed at tntroducing a new generation to the joy of instant photography.

By Hugh Jordan. With 3D now a regular feature at the cinema and on TV, it seems a case of when and not if brands come onboard the next dimension. But is it risky to buy into what could turn out to be a short-lived fad?

“People talk about 3D taking twice as long [to shoot] – I would argue 3D takes 0% longer,” Phil Streather, founder of 3D production house PLF, told the crowd at Ravensbourne College’s recent 3D Storytelling event.

Now Sydney can boasts a Nespresso ’boutique’ of its own, yet another expression of unique aluminium-packed-coffee-style marketing on the High Street from brand Nestlé.
“Our boutiques are unique spaces that enable coffee lovers to share the Nespresso world of highest quality coffee and to experience the brand with all their senses – additionally, they enable our [...]