Good gonzo books put to good use
Charitable publisher Good Books tasked production company Buck TV with coming up with a promo video for the first in its Good Writers series of publication – a tribute to that high priest of gonzo, Hunter S Thompson.
Charitable publisher Good Books tasked production company Buck TV with coming up with a promo video for the first in its Good Writers series of publication – a tribute to that high priest of gonzo, Hunter S Thompson.
Fallon London has launched Dogear. What is it? It’s a magazine comprising writing and illustration submitted online, with the 10 best pieces printed in the mag, which is produced in… bookmark format.
Brands need to do what good friends have always done – converse, support, sympathize and cheer on, says Clark Kokich, former CEO and current chairman of Razorfish, about his new book, Do Or Die, published as an iPad app, writes Steve Mullins.
It’s a no brainer as to why the tome has been published on iPad.
Mini Coupé – the graphic novel. “The Mini Coupé goes beyond being a getaway vehicle – it’s a daredevil in its own right, and it’s already seen some lively action on the adventure frontier,” says the car brand. “It’s harboured fugitives in Iceland, parachuted into a crowd of geriatrics in Hong Kong, and dashed through the extravagant Carnival in Rio. But traversing into the realm of illustration gives this classed-up go-kart an added dose of the fantastic as it explores its truly imaginative desire for travel.”
Google has designed an infinite digital bookcase, a 3D online bookshelf featuring more than 10,000 titles from Google Books. It holds 3D models of the books organised into 28 subjects. Users have to click the subject button and the camera then flies to that category where readers can click on a book and pull it off the shelf. After they click on the high-res image of the cover, the book will open to a page with title and author information as well as a short synopsis.
By Steve Mullins. Penguin UK has joined forces with Portuguese transmedia outfit beActive – makers of hit online TV show Sofia’s Diary – to develop a multichannel offering for the publisher’s new young-adult book series from author Ali Cronin.
Harper Collins and We Are Social have launched a Facebook app which delivers 30 pages of new novel Golden Earrings by Belinda Alexandra. Visitors need to ‘like’ the page to get their hands on the fiction preview, and can also get a 10% discount on the print copy from booksellers Borders or Angus & Robertson.
Misery Bear has moved into publishing. The eponymous star of the BBC-backed web comedy series, has come out with a book in time for Christmas, so it’s time to stuff those stockings. Don’t know Misery Bear? “I’m drunk, angry, depressed, lonely, sad, drunk, annoyed, fluffy and drunk. What about you?”