brand-e

BMW has launched the Ultimate Drive, a mobile social app which allows users to not only discover the best roads to drive on in over 50 countries, but to rank and share those cool byways via Facebook, e-mail or other GPS devices.

Once the user has fired up the app, it displays nearby stretches of road which others have contributed as the best ones in the area.

By Steve Mullins. BMW has launched the BMWGuggenheimLab.org website, the official online hub for the BMW Guggenheim Lab which opens in New York on 3 August. The digital destination provides info and updates about the upcoming Lab, including behind-the-scenes videos, vision statements from the Lab Advisory Committee, profiles of the Lab Team New York, and a calendar of events.

BMW has launched a digital Art Car Gallery and Art Car Tour featuring a line-up of its vehicles turned into art. The first BMW Art Car was produced by Alexander Calder in 1975, when he used a BMW 3.0 CSL as his canvas. The array of online Art Car artists includes the likes of David Hockney, Jeff Coons and Roy Lichtenstein.

BMW has bowed the first in its Wherever You Want to Go series of documentaries with the film The New City. It features astronaut Buzz Aldrin, Syd Mead, the conceptual designer for Blade Runner, Aliens and Tron, Treehugger.com founder Graham Hill, and Reinventing the Automobile co-author Lawrence Burns, among others.

BMW has been engaging in a little co-creation work in Barcelona. The automotive brand tasked Escuela Internacional de Diseño de Barcelona students to come up with what it termed ‘wearable alternatives to cars’. Cue riffs on urban transportation such as Comme Des Voitures, ski-style get-up with ball bearings in boot soles. There’s also the Flymag, [...]

Get ready to Activate The Future with four films about the future of mobility. They are the work of BMW Documentaries, a new brand franchise ‘dedicated to crafting original, thought-provoking and entertaining content’.
The first of the filmic quartet, Wherever You Want To Go, is gearing up for release, and it begins a journey aiming to [...]

OK, we’re no tech freaks but this one left an impression. What we have is a flash projection in a cinema ad for a BMW motorcycle. Oh yes? Yes, there’s no logo in the spot on the screen itself, but that BMW badge is flashed into the audience’s eyes. Asked to drop their lids once [...]

If BMW Mini were to make a two-wheeler, what would it look like? Something akin to the Mini Scooter E Concept, no doubt. And maybe Sir Alec Issigonis would be proud of this CO2-free mobility vision for the future.
For the techies, it might well be worth knowing that the E Concept is powered by an [...]