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	<title>brand-e &#187; bmw</title>
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		<title>BMW drives audio at Frieze NYC</title>
		<link>http://brand-e.biz/bmw-takes-audio-works-to-frieze-new-york_21459.html?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=bmw-takes-audio-works-to-frieze-new-york</link>
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		<pubDate>Wed, 02 May 2012 07:00:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[-e.exclusive]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[bmw]]></category>
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		<description><![CDATA[<img class="alignright size-thumbnail wp-image-13476" title="frieze art fair" src="http://www.brand-m.biz/wp-content/uploads/2012/04/frieze-art-fair-150x150.png" alt="frieze art fair" width="135" height="135" />BMW will show off a series of sound works presented during the inaugural programme for Frieze New York in May. Frieze Sounds will feature three audio works from commissioned artists Martin Creed, Rick Moody and Frances Stark. For Frieze Sounds, Creed will compose a short song that doubles as a hypnotic lullaby. Moody will produce a sound version of The Undependable Global Positioning System, a literary composition that will function as an ‘anti-destination device’.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-thumbnail wp-image-13476" title="frieze art fair" src="http://www.brand-m.biz/wp-content/uploads/2012/04/frieze-art-fair-150x150.png" alt="frieze art fair" width="135" height="135" />BMW will show off a series of sound works presented during the inaugural programme for Frieze New York in May. Frieze Sounds will feature three audio works from commissioned artists Martin Creed, Rick Moody and Frances Stark.</p>
<p>For Frieze Sounds, Creed will compose a short song that doubles as a hypnotic lullaby. Moody will produce a sound version of The Undependable Global Positioning System, a literary composition that will function as an ‘anti-destination device’. Stark continues her investigation of the generative power of language as seen in My Best Thing, the highly acclaimed video first shown at the Venice Biennale in 2011 &#8211; a 99-minute conversation between two online avatars.</p>
<p>The sound works will premiere in the BMW 7 Series VIP cars operating shuttle services from Randall&#8217;s Island during the fair. They will also be posted at FriezeNewYork.com and will be made available to download starting 4 May.</p>
<p>&#8220;We wanted to enhance our global partnership with Frieze by providing a unique sound experience to art enthusiasts with Frieze Sounds in our BMW 7 Series shuttle service,&#8221; said Ludwig Willisch, CEO of BMW North America.</p>
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		<title>BMW&#8217;s Lab roadshow pulls out of Berlin</title>
		<link>http://brand-e.biz/bmws-guggenheim-lab-pulls-out-of-berlin_20702.html?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=bmws-guggenheim-lab-pulls-out-of-berlin</link>
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		<pubDate>Tue, 27 Mar 2012 15:40:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[-e.showcase]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[bmw]]></category>
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		<description><![CDATA[<a href="http://brand-e.biz/wp-content/uploads/2012/03/bmw-guggenheim-lab.png"><img class="alignright size-medium wp-image-20701" title="bmw-guggenheim-lab" src="http://brand-e.biz/wp-content/uploads/2012/03/bmw-guggenheim-lab-300x111.png" alt="bmw-guggenheim-lab" width="300" height="111" /></a>BMW and the Guggenheim Foundation have cancelled plans to slot their <a href="http://brand-e.biz/into-the-urban-lab-with-bmw_15687.html" target="_blank">BMW Guggenheim Lab</a> roving urban thinktank into the Kreuzberg neighbourhood of Berlin due to fears of the project getting caught up in militant local action against gentrification of this part of the German city, writes Steve Mullins.]]></description>
			<content:encoded><![CDATA[<p><a href="http://brand-e.biz/wp-content/uploads/2012/03/bmw-guggenheim-lab.png"><img class="alignright size-medium wp-image-20701" title="bmw-guggenheim-lab" src="http://brand-e.biz/wp-content/uploads/2012/03/bmw-guggenheim-lab-300x111.png" alt="bmw-guggenheim-lab" width="300" height="111" /></a>BMW and the Guggenheim Foundation have cancelled plans to slot their <a href="http://brand-e.biz/into-the-urban-lab-with-bmw_15687.html" target="_blank">BMW Guggenheim Lab</a> roving urban thinktank into the Kreuzberg neighbourhood of Berlin due to fears of the project getting caught up in militant local action against gentrification of this part of the German city, writes Steve Mullins.</p>
<p>“In response to police and local authorities’ high hazard assessment, the Solomon R. Guggenheim Foundation has decided to withdraw the BMW Guggenheim Lab from the site planned in Kreuzberg, Berlin,” the Guggenheim says. “This decision follows threats against the project. The foundation regrets having to make this decision, as the purpose of the BMW Guggenheim Lab is to create a space for public discussion, open to the widest possible range of views. While we welcome vigorous debate, we cannot risk the possibility of violence, as raised by a small minority.”</p>
<p>The Berlin leg of the Lab – the roadshow is slated to visit nine cities in a six-year period &#8211; would have comprised a carbon fibre building designed by cool Japanese architectural firm Atelier Bow-Wow, which would have opened its doors in May. The Lab is headed by groups in the areas of urbanism, architecture, art, design, science, technology, education, and sustainability, with a goal to develop ‘forward-thinking solutions’ for city life.</p>
<p>During its 10-week stint in New York last year, the Lab attracted <a href="http://brand-e.biz/bmws-city-lab-in-numbers_18889.html" target="_blank">56,000 visitors from 66 countries</a>, while 400,000 users went to the <a href="http://www.bmwguggenheimlab.org/" target="_blank">BMWGuggenheimLab.org website</a>. It also received 45,000 Facebook likes and more than 40,000 YouTube views.</p>
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		<title>BMW Tate Live goes live online</title>
		<link>http://brand-e.biz/bmw-tate-live-performances-launch-in-march_19970.html?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=bmw-tate-live-performances-launch-in-march</link>
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		<pubDate>Mon, 27 Feb 2012 17:10:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[-e.online]]></category>
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		<description><![CDATA[<span style="color: #000000;">The BMW Tate Live: Performance Room - a programme of live online performances – is launching on 22 March</span> for a series of five events featuring choreographer and dancer Jérôme Bel and artists Pablo Bronstein, Harrell Fletcher, Joan Jonas and Emily Roysdon.]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">The BMW Tate Live: Performance Room &#8211; a programme of live online performances – is launching on 22 March</span> for a series of five events featuring choreographer and dancer Jérôme Bel and artists Pablo Bronstein, Harrell Fletcher, Joan Jonas and Emily Roysdon.</p>
<p>One performance will take place live each month at the Tate Modern for live online broadcast around the world. The global audience is also encouraged to chat via social media channels during the performance and to put questions to the artist or curator on Twitter, Facebbok and YouTube with hashtag #BMWTateLive.</p>
<p><iframe width="475" height="271" src="http://www.youtube.com/embed/kf77fzBOoNo" frameborder="0" allowfullscreen></iframe></p>
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		<title>BMW&#8217;s city Lab in numbers</title>
		<link>http://brand-e.biz/bmws-city-lab-in-numbers_18889.html?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=bmws-city-lab-in-numbers</link>
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		<pubDate>Fri, 06 Jan 2012 08:20:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[-e.showcase]]></category>
		<category><![CDATA[bmw]]></category>
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		<guid isPermaLink="false">http://brand-e.biz/?p=18889</guid>
		<description><![CDATA[<a href="http://brand-e.biz/wp-content/uploads/2011/12/bmw-guggenheim.png"><img class="alignright size-medium wp-image-18888" title="bmw-guggenheim" src="http://brand-e.biz/wp-content/uploads/2011/12/bmw-guggenheim-300x186.png" alt="bmw-guggenheim" width="216" height="134" /></a>BMW Guggenheim Lab - a combination thinktank, public forum, and community centre - attracted 56,000 visitors from 66 countries, while 400,000 users went to the BMWGuggenheimLab.org website in the 10 weeks the initiative was up and running in New York.]]></description>
			<content:encoded><![CDATA[<p><a href="http://brand-e.biz/wp-content/uploads/2011/12/bmw-guggenheim.png"><img class="alignright size-medium wp-image-18888" title="bmw-guggenheim" src="http://brand-e.biz/wp-content/uploads/2011/12/bmw-guggenheim-300x186.png" alt="bmw-guggenheim" width="216" height="134" /></a>BMW Guggenheim Lab &#8211; a combination thinktank, public forum, and community centre &#8211; attracted 56,000 visitors from 66 countries, while 400,000 users went to the BMWGuggenheimLab.org website in the 10 weeks the initiative was up and running in New York.</p>
<p>The Lab also received 45,000 Facebook likes and more than 40,000 YouTube views, while in excess of 3,000 people submitted ideas for the BMW Guggenheim Lab’s interactive logo. The Urbanology game has been played more than 26,000 times at the Lab and online.</p>
<p>The Lab’s East Village site at First Park has now been transformed into a community park, and there are plans to continue using the space for cultural programming.</p>
<p>“<a href="http://brand-e.biz/into-the-urban-lab-with-bmw_15687.html" target="_blank">The BMW Guggenheim Lab</a> inspired people throughout New York to think more imaginatively about what it means to live in a city and how we all shape the urban future, while bringing life to a formerly closed-off, empty lot,” says Adrian Benepe, commissioner, New York City Department of Parks &amp; Recreation.</p>
<p>“It is a testament to the spirit of the BMW Guggenheim Lab that it has left behind a better public space than it originally found. … A permanent, tangible improvement is now added to the intellectual and social benefits the Lab gave the people of our city.”</p>
<p>The Lab is currently en route to the second stop on its nine-city world tour, Berlin. From the German capital, the Lab will then head to Mumbai, where it will conclude its first two-year cycle under the theme ‘Confronting Comfort’.</p>
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		<title>BMW&#8217;s iPad Olympics</title>
		<link>http://brand-e.biz/bmw-magazine-ipad-2012-olympics_18233.html?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=bmw-magazine-ipad-2012-olympics</link>
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		<pubDate>Fri, 02 Dec 2011 15:55:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[-e.video]]></category>
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		<category><![CDATA[ipad]]></category>
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		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[sports]]></category>

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		<description><![CDATA[BMW has published an <a href="http://itunes.apple.com/gb/app/bmw-imagazine/id481327869?mt=8" target="_blank">iPad magazine for the London 2012 Olympic and Paralympic Games</a>. It features exclusive video interviews with Olympic gold medal holders Rebecca Adlington, Tim Brabants and David Weir. That means, among other things, Adlington driving a BMW 6 Series Convertible on a track.]]></description>
			<content:encoded><![CDATA[<p>BMW has published an <a href="http://itunes.apple.com/gb/app/bmw-imagazine/id481327869?mt=8" target="_blank">iPad magazine for the London 2012 Olympic and Paralympic Games</a>. It features exclusive video interviews with Olympic gold medal holders Rebecca Adlington, Tim Brabants and David Weir. That means, among other things, Adlington driving a BMW 6 Series Convertible on a track.</p>
<p><a href="http://brand-e.biz/wp-content/uploads/2011/11/bmw_olympics.png"><img class="aligncenter size-full wp-image-18232" title="bmw_olympics" src="http://brand-e.biz/wp-content/uploads/2011/11/bmw_olympics.png" alt="bmw_olympics" width="479" height="346" /></a></p>
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		<title>BMW drives the city to Berlin</title>
		<link>http://brand-e.biz/bmw-guggenheim-lab-berlin-new-york_17769.html?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=bmw-guggenheim-lab-berlin-new-york</link>
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		<pubDate>Mon, 14 Nov 2011 08:08:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[-e.showcase]]></category>
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		<description><![CDATA[<a href="http://brand-e.biz/wp-content/uploads/2011/11/bmw_guggenheim_lab.png"><img class="alignright size-medium wp-image-17770" title="bmw_guggenheim_lab" src="http://brand-e.biz/wp-content/uploads/2011/11/bmw_guggenheim_lab-300x140.png" alt="bmw_guggenheim_lab" width="300" height="140" /></a>The BMW Guggenheim Lab is coming to Berlin. Already up and running in New York, the Lab will be open for business in the German capital from end-May - running to end-July - becoming the second stop in the Lab's planned nine-city tour, writes Steve Mullins.]]></description>
			<content:encoded><![CDATA[<p><a href="http://brand-e.biz/wp-content/uploads/2011/11/bmw_guggenheim_lab.png"><img class="alignright size-medium wp-image-17770" title="bmw_guggenheim_lab" src="http://brand-e.biz/wp-content/uploads/2011/11/bmw_guggenheim_lab-300x140.png" alt="bmw_guggenheim_lab" width="300" height="140" /></a>The BMW Guggenheim Lab is coming to Berlin. Already up and running in New York, the Lab will be open for business in the German capital from end-May &#8211; running to end-July &#8211; becoming the second stop in the Lab&#8217;s planned nine-city tour, writes Steve Mullins.</p>
<p><a href="http://brand-e.biz/into-the-urban-lab-with-bmw_15687.html" target="_blank">Like its counterpart in the Big Apple</a>, the BMW Guggenheim Lab Berlin will be housed in a pop-up structure designed by Tokyo-based architects Atelier Bow-Wow. Germany will see a range of free programmes exploring issues confronting urban life, including empowerment technologies, dynamic connections, urban micro-lens and the ‘Senseable City’.</p>
<p>&#8220;In its 53 days, the New York Lab welcomed more than 54,000 visitors from 60 countries, and 329,000 people from 168 countries visited <a href="http://www.bmwguggenheimlab.org/" target="_blank">the Lab&#8217;s website</a>,” says Richard Armstrong, director of the Solomon R. Guggenheim Museum &amp; Foundation. “With the appointment of the Berlin Lab Team, and the range of experience and interests they bring to the project, we are excited to see how this initiative will continue to evolve and further the Guggenheim&#8217;s commitment to education, scholarship, and design innovation.”</p>
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		<title>BMW drives Tate online</title>
		<link>http://brand-e.biz/bmw-drives-tate-online_17120.html?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=bmw-drives-tate-online</link>
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		<pubDate>Sat, 22 Oct 2011 09:11:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[-e.showcase]]></category>
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		<guid isPermaLink="false">http://brand-e.biz/?p=17120</guid>
		<description><![CDATA[<em><a href="http://brand-e.biz/wp-content/uploads/2011/10/bmw_tate.png"><img class="alignright size-medium wp-image-17119" title="bmw_tate" src="http://brand-e.biz/wp-content/uploads/2011/10/bmw_tate-300x122.png" alt="bmw_tate" width="300" height="122" /></a>By Mark Terry</em>. BMW and The Tate have announced BMW Tate Live, a four-year programme focusing on performance, interdisciplinary art and the curation of digital space. BMW Tate Live: Performance Room will be the first strand, comprising a series of artist performances created specifically for broadcast live online.]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://brand-e.biz/wp-content/uploads/2011/10/bmw_tate.png"><img class="alignright size-medium wp-image-17119" title="bmw_tate" src="http://brand-e.biz/wp-content/uploads/2011/10/bmw_tate-300x122.png" alt="bmw_tate" width="300" height="122" /></a>By Mark Terry</em>. BMW and The Tate have announced BMW Tate Live, a four-year programme focusing on performance, interdisciplinary art and the curation of digital space. BMW Tate Live: Performance Room will be the first strand, comprising a series of artist performances created specifically for broadcast live online.</p>
<p>The performances will take place at London’s Tate Modern for live streaming but without a physical audience. Online viewers will be able to communicate with each other via e-mail and social media channels. Each performance will then be archived and available to view on the BMW Tate Live page.</p>
<p>“The development of technology has transformed people’s approach to art,” says Chris Dercon, director, Tate Modern. “Audiences today expect more interaction, participation and personalisation than ever before. BMW Tate Live will answer this need. BMW Tate Live will bring live art performance directly to people on the web, wherever they are in the world.”</p>
<p>“The transnational programme that has been brought into being with this trendsetting institution proves once more that for the BMW Group intercultural dialogue is not only desirable, but provides the basic concept for an internationally successful company,” says Dr. Uwe Ellinghaus, director brand steering, brand management BMW. “I am personally excited that we are intensifying this dialogue in London with BMW Tate Live and thus promoting it throughout the world.”</p>
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		<title>Ultimate brand streaming</title>
		<link>http://brand-e.biz/ultimate-brand-streaming_17053.html?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=ultimate-brand-streaming</link>
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		<pubDate>Thu, 13 Oct 2011 06:53:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[BMW is debuting the new BMW 3 Series in Munich on 14 October. For those unable to go to Bavaria, the ultimate car brand will also deliver <a href="https://www.facebook.com/BMWGroup?sk=app_251023654929514" target="_blank">streaming video on its Facebook page</a> of the very same 3 Series world premiere. Einfach toll.]]></description>
			<content:encoded><![CDATA[<p>BMW is debuting the new BMW 3 Series in Munich on 14 October. For those unable to go to Bavaria, the ultimate car brand will also deliver <a href="https://www.facebook.com/BMWGroup?sk=app_251023654929514" target="_blank">streaming video on its Facebook page</a> of the very same 3 Series world premiere. Einfach toll.</p>
<p><a href="http://brand-e.biz/wp-content/uploads/2011/10/Picture-41.png"><img class="aligncenter size-full wp-image-17052" title="Picture 4" src="http://brand-e.biz/wp-content/uploads/2011/10/Picture-41.png" alt="Picture 4" width="504" height="278" /></a></p>
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