BMW Guggenheim Lab – a combination thinktank, public forum, and community centre – attracted 56,000 visitors from 66 countries, while 400,000 users went to the BMWGuggenheimLab.org website in the 10 weeks the initiative was up and running in New York.
BMW has published an iPad magazine for the London 2012 Olympic and Paralympic Games. It features exclusive video interviews with Olympic gold medal holders Rebecca Adlington, Tim Brabants and David Weir. That means, among other things, Adlington driving a BMW 6 Series Convertible on a track.
The BMW Guggenheim Lab is coming to Berlin. Already up and running in New York, the Lab will be open for business in the German capital from end-May – running to end-July – becoming the second stop in the Lab’s planned nine-city tour, writes Steve Mullins.
By Mark Terry. BMW and The Tate have announced BMW Tate Live, a four-year programme focusing on performance, interdisciplinary art and the curation of digital space. BMW Tate Live: Performance Room will be the first strand, comprising a series of artist performances created specifically for broadcast live online.
BMW is debuting the new BMW 3 Series in Munich on 14 October. For those unable to go to Bavaria, the ultimate car brand will also deliver streaming video on its Facebook page of the very same 3 Series world premiere. Einfach toll.
BMW has launched the Ultimate Drive, a mobile social app which allows users to not only discover the best roads to drive on in over 50 countries, but to rank and share those cool byways via Facebook, e-mail or other GPS devices.
Once the user has fired up the app, it displays nearby stretches of road which others have contributed as the best ones in the area.
By Steve Mullins. BMW has launched the BMWGuggenheimLab.org website, the official online hub for the BMW Guggenheim Lab which opens in New York on 3 August. The digital destination provides info and updates about the upcoming Lab, including behind-the-scenes videos, vision statements from the Lab Advisory Committee, profiles of the Lab Team New York, and a calendar of events.
BMW has launched a digital Art Car Gallery and Art Car Tour featuring a line-up of its vehicles turned into art. The first BMW Art Car was produced by Alexander Calder in 1975, when he used a BMW 3.0 CSL as his canvas. The array of online Art Car artists includes the likes of David Hockney, Jeff Coons and Roy Lichtenstein.
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Power To The Pixel is back with the third iteration of its cross-media course, The Pixel Lab, in Potsdam, Germany, at the beginning of July. Participants will d [...]
