BMW drives audio at Frieze NYC

frieze art fairBMW will show off a series of sound works presented during the inaugural programme for Frieze New York in May. Frieze Sounds will feature three audio works from commissioned artists Martin Creed, Rick Moody and Frances Stark. For Frieze Sounds, Creed will compose a short song that doubles as a hypnotic lullaby. Moody will produce a sound version of The Undependable Global Positioning System, a literary composition that will function as an ‘anti-destination device’.


BMW’s Lab roadshow pulls out of Berlin

bmw-guggenheim-labBMW and the Guggenheim Foundation have cancelled plans to slot their BMW Guggenheim Lab roving urban thinktank into the Kreuzberg neighbourhood of Berlin due to fears of the project getting caught up in militant local action against gentrification of this part of the German city, writes Steve Mullins.


BMW Tate Live goes live online

The BMW Tate Live: Performance Room – a programme of live online performances – is launching on 22 March for a series of five events featuring choreographer and dancer Jérôme Bel and artists Pablo Bronstein, Harrell Fletcher, Joan Jonas and Emily Roysdon.


BMW’s city Lab in numbers

bmw-guggenheimBMW Guggenheim Lab – a combination thinktank, public forum, and community centre – attracted 56,000 visitors from 66 countries, while 400,000 users went to the BMWGuggenheimLab.org website in the 10 weeks the initiative was up and running in New York.


BMW’s iPad Olympics

BMW has published an iPad magazine for the London 2012 Olympic and Paralympic Games. It features exclusive video interviews with Olympic gold medal holders Rebecca Adlington, Tim Brabants and David Weir. That means, among other things, Adlington driving a BMW 6 Series Convertible on a track.


BMW drives the city to Berlin

bmw_guggenheim_labThe BMW Guggenheim Lab is coming to Berlin. Already up and running in New York, the Lab will be open for business in the German capital from end-May – running to end-July – becoming the second stop in the Lab’s planned nine-city tour, writes Steve Mullins.


BMW drives Tate online

bmw_tateBy Mark Terry. BMW and The Tate have announced BMW Tate Live, a four-year programme focusing on performance, interdisciplinary art and the curation of digital space. BMW Tate Live: Performance Room will be the first strand, comprising a series of artist performances created specifically for broadcast live online.


Ultimate brand streaming

BMW is debuting the new BMW 3 Series in Munich on 14 October. For those unable to go to Bavaria, the ultimate car brand will also deliver streaming video on its Facebook page of the very same 3 Series world premiere. Einfach toll.