Start-up watch: If you’re part of the sharing economy which makes a bit of cash renting out a property, it’s not enough to simply lean on Airbnb alone. You need data. That’s where Beyond Pricing comes in. The number-crunching outfit wants to give rental owners the ability to tap into the same info that hotels and airlines use to determine pricing and maximise the performance of their sharing economy assets. In fact, Beyond Pricing views this as nothing less than the ‘democratisation of data’.
Smartphone owners around the globe are now making cities smarter, according to the Smart Citizens report from Ericsson Consumerlab. For example, three-quarters of consumers want sensors to be deployed in public spaces so they know which areas are crowded and best avoided. The same proportion want to see both interactive street signs and bike/car sharing.
One billion people will be using mobile as their only form of online access in 2015. No surprise, then, that , not the exception. And mobile-only and mobile-first consumers stand to influence online media in a number of ways on a platform where user experience is everything and the focus needs to be on sophistication and simplicity, according to Say Media. “Companies spend tons of time and millions of dollars perfecting their brand story and brand DNA, only to have it dashed in literally three seconds by a complicated, or lazy mobile experience,” Say Media points out. “It’s too easy for consumers to move on to another brand that ‘gets mobile’ and leave you in the dust.”
Want to know what Big Business is making of Big Data? We’ve got that covered. Senior executives see Big Data providing significant business benefits, from greater insight and learning, the ability to obtain answers and make decisions more quickly and in a more informed manner, greater agility and more flexibility. How much do they care about the kind of tech that delivers all this? They don’t. Just 4% see technology selection as being critical to successful Big Data adoption, according to the Big Data Survey 2014 from NewVantage Partners.
IBM is partnering with Twitter on Big Data, tapping into some 500 million daily tweets to give clients a better understanding of customer sentiment.
Google is looking to restrict the data-gathering activities of marketing technology firms when they run campaigns on the Google Display Network.
With the proliferation of data in almost every sector, most firms have already changed the way they make big decisions, with management around the world relying relying on greater use of specialised analytic tools and techniques, employing a dedicated data insights teams to inform strategic decisions and relying on enhanced data analysis. In fact, close to one in three corporate execs describe big decision making at their company as highly data-driven, according to the Guts versus Gigabytes report from PwC.
Ever get the feeling that Big Data is too, well, Big? HP thinks so and has launched its ‘Business Intelligence Modernisation Services’ to take on the size issue.