How IBM Watson came up with Big Data beer 0101 by leaning on social media emotions.
The US Federal Trade Commission is asking firms to check that their data sets represent the user population and whether their precious algorithms have hidden bias. And, importantly, they need to make sure that the forecasts they generate are actually accurate. The Commission’s report, Big Data: A Tool for Inclusion or Exclusion? points to concerns about whether certain uses of Big Data analytics may harm consumers, particularly low-income and underserved populations.
This year we will see data used to provide customised content experiences, going beyond mere recommendation systems and adapting narrative in response to audiences, believes author and creative technologist Tony Churnside.
London’s street performers now have their very own fintech app in the shape of BuSK which enables them to collect cashless payments via a credit/debit card. BuSK, developed by advocacy outfit The Busking Project and Nominet Trust, will also collect Big Data on buskers’ impact on tourists, commuters and businesses in the capital. The Busking Project says it will lean on the data to persuade local authorities to open up their streets to performers and encourage a lively busking ecosystem.
Looking for that personalised roof analysis? Google’s got it covered with Project Sunroof, an initiative which leans on Google Maps and other data to detremine how much sunlight lands on your building in a year. It undertakes 3D modelling of your roof and takes into account shadows cast by nearby structures and trees, all possible sun positions over the course of 12 months, plus historical cloud and temperature patterns which might affect solar energy production.
Audi, BMW and Daimler have now successfully concluded their acquisition of Nokia’s sought-after digital map unit Here and are now looking at leaning on big data to improve the quality of its mapping services. Here currently uses information from over 80,000 sources for its maps, including data captured by its 3D mapping cars, as well as static data.
Three-quarters of Europeans are interested in the connected car, with safety being the primary reason for getting behind the steering wheel of such a vehicle. However, because these smart cars collect a huge pool of info like driver profiles, vehicle location, trip length and personal information synced from mobile phones, there are enormous privacy concerns.
Technology is disrupting retail at a pace as smartphones are joined by an array of smart devices such wearables, smart home sensors and self-driving cars.