Festival organisers are increasingly deploying wearable technology to enhance fans’ experiences as well as to spur more spending, increase marketing awareness, and gain a better understand of audiences. RFID, for one, is built into attendee wristbands enabling ticketless entry and cashless in-festival purchases. RFID bracelets can also be synchronised with wearers; social networks, turning them into promoters. “Prepaid smart cards carried by attendees are another new trend,” says Eventbrite in its Live Music Event report. “These cards provide rapid entry, reduce lines at vendor stands, and simplify merchandise transactions.”
IC tomorrow has launched a contest giving UK small businesses the opportunity to win up to £25,000 to explore digital innovations in data. Five start-ups will be selected to work with the likes of mobile brand EE, the British Library and Ordnance Survey, and together they will look to develop new commercial solutions to a number of specific challenges.
Three-quarters of marketers are failing to use segmentation analysis and targeting execution.
How well are UK advertising agencies dealing with Big Data? Well, almost half of senior ad execs surveyed by Sky IQ admitted that their agency could be using data more effectively, while fewer than one in four said their agency was investing more in data. And over half believe measuring ROI from TV campaigns is not as scientific as they’d like. Interestingly, when asked which was more important for a successful TV campaign, creativity or data, only 40% said creativity.
At this year’s Oscars, Matthew McConaughey will win best actor for his role in Dallas Buyers Club, Alfonso Cuaron will grab the best director statuette for Gravity, while 12 Years a Slave will win best picture, according to Big Data crunched by Farsite. The outfit analyses than 40 years of film industry and Academy Award related information to forecast probabilities, including real-time data and an array of variables, including total nominations, social media buzz and nominees’ previous winning performances.
How can retailers best use Big Data? One easy application would be the digitising of stores’ glass cases, such as refrigerators, with transparent LCD screens, giving the retailer the ability to display information on that glass case, Shawn DuBravac, the CEA’s chief economist and senior director of research tells Google Think. “Manufacturers and service providers who sell online tell me that their prices adjust multiple, sometimes hundreds of, times in a given week based on market dynamics, promotions and supply and demand. But the process is quite different – almost static or certainly less frequent – in a traditional brick-and-mortar store because it takes time and resources to physically change prices in-store.”
A huge 98% of marketers plan to increase or maintain their spend in 2014, according to the global State of Marketing 2014 report from Salesforce ExactTarget Marketing Cloud. Data analytics (61%) is the leading area targeted for increased budgets, just ahead of marketing automation (60%). Email is not dead either – 68% of marketers believe the channel is core to their business. The research also finds that the top three marketing priorities for the year are driving increased conversion rates (47%), boosting and improving brand awareness (46%), plus collecting, measuring and using behaviour (29%).
We’re in an era that people will look back on in 20 years’ time and say, ‘I wish I was part of that’, says Owen Sagness*. For us, innovation after innovation has become something of the norm – but never before in history has this ever happened at such a pace. In technology terms, 2013 was momentous – look at the whirlwind that is 3D printing for example – and as we move into 2014 I believe we’ll see equally impactful advancements. Consumer expectations of what technology can and should be able to do is racing ahead of what is currently possible. This is having a profound effect not only on the manufacturing of technology and software but also on the digital advertising world where there is a similar – less well documented – revolution happening.
The CUPS app is now delivering caffeine to New Yorkers, who, for a $45 monthly fee, can drink as much regular coffee as their bodies can take.
Luxury brands are seeing a slowdown in sales as consumers turn to high-end shopping online, a move prestige retailers contended would never happen.
Sunglass Hut has joined forces with Google.
Condé Nast’s Epicurious has become the first US media brand to tap into wireless beacon technology by joining inMarket’s expanding Mobile to Mortar platform.
UK 4G brand EE is onboard Glastonbury Festival 2014 as tech partner and, in addition to providing mobile connectivity, will create the Glastonbury app featuring performance scheduling tools, an interactive map and social integration.
Google Glass is starting to pop up all over the place, even far outside its Californian home turf.
Honda can boast the two leading spots in a Top 10 ranking of the most-viewed viral video car ads in the UK over the past five years, with the Hands and An Impossible Made Possible clips, respectively, according to Visible Measures.
Pantone Colorwear has opened its first European pop-up shop in the Marais in Paris showing off its s/s 2014 apparel and swimwear collection.
Oreo has rolled out an online series featuring crack chefs Roy Choi, Michael Voltaggio and Nguyen Tran whom the brand has tasked with coming up with new snacks based on the humble Oreo cookie.
Cath Kidston could be turning Japanese as the retailer is currently talking to Fast Retailing – owner of Uniqlo – about a possible acquisition.