brand-e

Footwear brand Sorel brought augmented reality to the Sundance Film Festival with a scavenger hunt in Park City. The company, together with app outfit GoldRun, deployed 10 virtual Sorel bears around town on ursine ice sculptures and then got participants to use AR, QR codes and Facebook to track them down.
“In the past, our boots [...]

H&M has begun premiering selections from its fall/winter collection on an augmented reality app for the iPhone as part of the 10-year anniversary celebrations for CondeNast’s Style.com.
Users can virtually try on outfits in front of any of the fashion brand’s 10 Manhattan locations – and get a 10% discount on any H&M purchase. They can [...]

The day is 23rd September. The time is 17:59. And across Ireland, people will raise a glass to celebrate Arthur’s Day, and the legacy of Arthur Guinness. Which is why the brand has launched its Arthur’s Day mobile app for the iPhone to help festivities along.
Features include a countdown to that toast, as well as [...]

KitKat has turned to augmented reality for its digital Brings Music To Life campaign. The Nestlé brand is partnering with Scouting For Girls for the on-pack AR musical happening which gets the band performing the single Silly Song in (virtual) situ. Watch the app in action right here:

Lick this for augmented reality in mobile marketing. The UK’s Royal Mail has joined forces with Junaio to come up with what it claims is the world’s first intelligent stamp. All users have to do is download the app for iPhone/Android to be able to feast their eyes an additional mailed content. The first stamp, [...]

Clinique has bowed an augmented reality campaign in Marie Claire, to promo its new Repairwear Laser Focus Wrinkle & UV Damage Corrector eye serum. Readers need to hold up the AR symbol, published in the October issue of the mag, to the webcam to view the exclusive Future Of Beauty video.
brand-e: what does ar bring [...]

Asks Scott Lester* 3D video of a laptop emerging from a piece of paper or a mobile phone enabling you to ‘fly’ as a character from Iron Man 2 – augmented reality is a technology that is starting to change the way marketers think. It’s opening new doors, pushing boundaries where imagination is now the only limitation – but there are dangers too. AR does not come cheap, therefore achieving ROI is extremely difficult and as yet there has been limited success in measuring the affects of an AR campaign on a brand.

Here comes another mag with an iPad app. This time it’s Popular Mechanics showing what it can do on the cool Apple tablet with – quite naturally for a geeky rag – augmented reality.
So, in that vein, highlights of Hearst-owned PM’s app quite naturally include an interactive Earthquake Tracker, an animated demo accompanying a story [...]