By Maria Stadtmueller. Copenhagen Airport has upgraded its CPH Airport app for the iPhone to include augmented reality to help passengers navigate their terminal ways. In AR mode, the app illustrates points of interest like check-in desks, shops, restaurants and gates
By Steve Mullins. For the first time since the launch of Annual Market Research Software Survey in 2004, respondents aren’t predicting online to be the fastest growing methodology. In fact, currently, it’s self-completion using mobile devices which is expected to spike.
“Mobile is no longer an insignificant part of market research, thanks in large part to the use of smartphones,” Alex Wilke, md of Globalpark UK, tells brand-e.
By Steve Mullins. Get into gear with Red Bull’s Augmented Racing gaming app for the iPhone which enables players to build their own digital racetracks using… Red Bull cans. And once that canny customised track is ready, drivers can share their races with friends.
Museums, galleries, theatres, tourist attractions, heritage sites and cultural organizations are increasingly using mobile technology and augmented reality to generate new content and revenue streams, communicate with audiences and exploit content.
And the likes of the Tate, O2, Nokia, Faber & Faber and Wired will come together to discuss audience experience, mobile merchandising, mobile ticketing and [...]
Esquire has joined forces with augmented reality platform GoldRun to use GPS tech to place a virtual image of the mag’s February cover model, Brooklyn Decker, in remote locations – in this case this means in more than 700 Barnes & Noble stores across the US.
Users need to download the free app from Apple to their iPhones and hold up the device within 50 yards of a B&N’s magazine area, where they can view Decker on their screens as if she were in the store.
Car brand Kia teamed up with mobile outfit Mnet to roll out an augmented reality campaign triggered by broadcast TV. Consumers pointing their iPhone or Android smartphone at the Kia logo appearing in an ad spot during Channel Seven’s coverage of the Australian Tennis Open got to play with a number of interactive 3D features [...]
Footwear brand Sorel brought augmented reality to the Sundance Film Festival with a scavenger hunt in Park City. The company, together with app outfit GoldRun, deployed 10 virtual Sorel bears around town on ursine ice sculptures and then got participants to use AR, QR codes and Facebook to track them down.
“In the past, our boots [...]
H&M has begun premiering selections from its fall/winter collection on an augmented reality app for the iPhone as part of the 10-year anniversary celebrations for CondeNast’s Style.com.
Users can virtually try on outfits in front of any of the fashion brand’s 10 Manhattan locations – and get a 10% discount on any H&M purchase. They can [...]
More interest in Pinterest? We told you last week how brands were g [...]
Wondering how mobile advertising has fared over the last year. Wonder no more, thanks to the Mobile Advertising: From Barcelona To Barcelona infographic from in [...]
In time for Valentines Day, Moët & Chandon has begun chasing some street cred. The drinks brands has launched the
Tagging the Winter X Games
NET-A-PORTER is deploying its augmented reality shopping windows around the globe for its new Karl Lagerfeld collection. Consumers turning up at the stores with [...]
Media discovery outfit Shazam is integrating Shazam for TV into a number of US shows, including Being Human on Syfy, E!’s The Soup and USA’s Psych. [...]
Absolut has launched an augmented reality app to enable consumers t [...]
The United Nations has launched on app on iTunes, Score The Goals. It’s an educational comic featuring 10 football UN Goodwill Ambassadors tasked with tacklin [...]
