brand-e

By Steve Mullins. For the Lynx Excite Angel Ambush, the brand went to London Victoria train station and deployed a little glam augmented reality. As part of the Fallen Angels campaign, Lynx put its branded markers down on the concourse and, thanks to AR, was able to get its Angels falling to earth, via the digital billboard.

By Simon Fuller. London-based creative agency Brothers and Sisters has come up with a cool self-promotional film and mini-site combo, Brands in Hands. Visitors will instantly be familiar with the look of the site. It’s YouTube, but given a nifty cardboard makeover and called, unsurprisingly, Cardboard Tube. And then there’s the film, which plays out of a YouTube-esque video format and is all about the advent of social media and how it’s changing the game.

Its inspirations were myriad, it seems.

By Maria Stadtmueller. Copenhagen Airport has upgraded its CPH Airport app for the iPhone to include augmented reality to help passengers navigate their terminal ways. In AR mode, the app illustrates points of interest like check-in desks, shops, restaurants and gates

By Steve Mullins. For the first time since the launch of Annual Market Research Software Survey in 2004, respondents aren’t predicting online to be the fastest growing methodology. In fact, currently, it’s self-completion using mobile devices which is expected to spike.

“Mobile is no longer an insignificant part of market research, thanks in large part to the use of smartphones,” Alex Wilke, md of Globalpark UK, tells brand-e.

By Steve Mullins. Get into gear with Red Bull’s Augmented Racing gaming app for the iPhone which enables players to build their own digital racetracks using… Red Bull cans. And once that canny customised track is ready, drivers can share their races with friends.

Museums, galleries, theatres, tourist attractions, heritage sites and cultural organizations are increasingly using mobile technology and augmented reality to generate new content and revenue streams, communicate with audiences and exploit content.
And the likes of the Tate, O2, Nokia, Faber & Faber and Wired will come together to discuss audience experience, mobile merchandising, mobile ticketing and [...]

Esquire has joined forces with augmented reality platform GoldRun to use GPS tech to place a virtual image of the mag’s February cover model, Brooklyn Decker, in remote locations – in this case this means in more than 700 Barnes & Noble stores across the US.

Users need to download the free app from Apple to their iPhones and hold up the device within 50 yards of a B&N’s magazine area, where they can view Decker on their screens as if she were in the store.

Car brand Kia teamed up with mobile outfit Mnet to roll out an augmented reality campaign triggered by broadcast TV. Consumers pointing their iPhone or Android smartphone at the Kia logo appearing in an ad spot during Channel Seven’s coverage of the Australian Tennis Open got to play with a number of interactive 3D features [...]