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Tatler has joined forces with augmented reality outfit Holition to slot AR jewellery into the September edition of the magazine and enable readers to try on those virtual bijou items. Featured brands include the likes of Cartier, Chanel Fine Jewellery, Chopard, De Beers, Fabergé, Louis Vuitton, Mikimoto, and Tiffany.

By Maria Stadtmueller. One fifth of Facebook pages from prestige brands, including those of many leading luxury companies, don’t allow fans to post on their walls, suggesting they still largely view the platform as a one-way communication vehicle, says L2 in its Prestige 100 Facebook IQ report.

By Mark Terry. Beer brand Beck’s has teamed with agency Mother London to launch a three-year campaign, The Green Box Project.  What is it? It’s a global fund aimed at inspiring, celebrating and financially supporting independent art, design, music and fashion talent.

Between July and September, the brand will deploy 30 Green Boxes containing virtual art pieces by artists in the US, UK and Italy, with consumers able to engage with them via augmented reality tech.

Audi UK and mobile marketer Somo have rolled out the Audi Goodwood app for iPhone and Android for the upcoming Goodwood Festival of Speed car racing event.

By Mark Terry. US basketball outfit the Dallas Mavericks has partnered with Qualcomm to add a spot of augmented reality to this year’s NBA playoff tickets. Fans buying single-game admissions will be able to use their Android phones to play an interactive game, MavsAR

By Steve Mullins. For the Lynx Excite Angel Ambush, the brand went to London Victoria train station and deployed a little glam augmented reality. As part of the Fallen Angels campaign, Lynx put its branded markers down on the concourse and, thanks to AR, was able to get its Angels falling to earth, via the digital billboard.

By Simon Fuller. London-based creative agency Brothers and Sisters has come up with a cool self-promotional film and mini-site combo, Brands in Hands. Visitors will instantly be familiar with the look of the site. It’s YouTube, but given a nifty cardboard makeover and called, unsurprisingly, Cardboard Tube. And then there’s the film, which plays out of a YouTube-esque video format and is all about the advent of social media and how it’s changing the game.

Its inspirations were myriad, it seems.

By Maria Stadtmueller. Copenhagen Airport has upgraded its CPH Airport app for the iPhone to include augmented reality to help passengers navigate their terminal ways. In AR mode, the app illustrates points of interest like check-in desks, shops, restaurants and gates