Latest Features

Mini augmented

14 April 2015 in -e.showcase

Mini Augmented VisionBMW Mini has unveiled its Mini Augmented Vision AR platform with ‘see-through technology’ which displays information in the driver’s direct field of vision while driving. The Mini eyewear shows data such as speeds and speed limits in the field of view above the steering wheel to ensure other road users are not concealed.

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All directions for One Direction

22 November 2013 in -e.showcase

Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.

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Audi to app manual

16 August 2013 in

Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.

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Augmented Pompey

6 August 2013 in

Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.

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An era of AR

10 July 2013 in

Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.

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Bookmarking AR

26 June 2013 in -e.showcase

Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.

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Audi augments vehicle vision

21 May 2013 in

Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.

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Mags going mobile

18 April 2013 in

There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.

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Latest News

Converse tracks London

24 November 2015 in Music

Converse Rubber Tracks, the streetwear brand’s music initiative, is ramping up London activities with a weekend of music events from 4 to 6 December.

London tech mapped

24 November 2015 in technology

Now there’s a map plotting London’s fast-moving technology sector in the shape of the London Tech Map.

Shopping disrupted

23 November 2015 in Innovation

Technology is disrupting retail at a pace as smartphones are joined by an array of smart devices such wearables, smart home sensors and self-driving cars.

Truly Brutal

23 November 2015 in -e.showcase

If it’s Brutal buildings in London you’re after, we’ve got them with the Brutalist London Map.

Where’s the talent?

20 November 2015 in Research

Friday metric: So, where does the UK rank in the world in terms of its talent? Make that 21st.

Solar store

20 November 2015 in -e.showcase

Apple is planning to open its first retail store in Singapore, and it’s aiming to power it up solely with solar energy.

Top Swan

19 November 2015 in technology

The UK’s fastest-growing start-up? That would be London-based Black Swan Data, a machine learning and predictive analytics firm aiming to improve clients’ marketing efficiency.

About Gen Z

19 November 2015 in Research

Thursday metric: 78% of Brazilian Generation Z-ers believe ‘it’s up to my generation to change the world’.