Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.
Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.
Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.
Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.
Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.
Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.
There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.
The Land Rover now boasts an experiential centre in Solihull in the UK with augmented reality at the heart of a 3D show where the brand constructs a vehicle is constructed in front of the visitor’s eyes.
Each day in the UK some 3 million negative opinions are exchanged about the market’s leading phone,TV and broadband providers.
Mobile game Zya, which enables players to create music, has rolled out the #ZyaStar Contest which gives participants the chance to bag both a recording contract and tour deal.
Starbucks is operating as an incubator in the UK for young start-ups with its Starbucks Youth Action campaign.
Oreo has taken a couple of vending machines to SXSW so that visitors to the Oreo Trending Vending Lounge can create and scoff Twitter-powered cookies.
Mobile top-up and retail payments will be the killer apps driving widespread adoption of mobile payments services, according to a survey of mobile industry executives conducted by SAP.
Super Statsman Nate Silver will launch a revamped version of his FiveThirtyEight website on 17 March.
More than half of UK consumers have now taken a selfie, and while 18-to-24 year-olds are the biggest users - three quarters have self-shot (75%) - silver-selfies are popular with nearly a third of those aged over 65 having take one, according to the HTC One Selfie Phenomenon report prepared by Opinium.
LVMH’s Nowness digital platform - which creates storytelling around luxury content - has launched its first shoppable video.
Italy-based digital incubator H-FARM has joined forces with Italian wine promoter Vinitaly for H-ACK-WINE, a 24-hour hackathon looking to develop projects for the wine industry.
Converse tasked street artists in Hayes, London, with producing the Wall of Clash on two walls at EMI’s defunct record-pressing plant, the Old Vinyl Factory.