Latest Features

All directions for One Direction

22 November 2013 in -e.showcase

Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.

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Audi to app manual

16 August 2013 in

Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.

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Augmented Pompey

6 August 2013 in

Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.

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An era of AR

10 July 2013 in

Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.

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Bookmarking AR

26 June 2013 in -e.showcase

Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.

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Audi augments vehicle vision

21 May 2013 in

Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.

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Mags going mobile

18 April 2013 in

There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.

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Land Rover augments the build

21 March 2013 in -e.showcase

The Land Rover now boasts an experiential centre in Solihull in the UK with augmented reality at the heart of a 3D show where the brand constructs a vehicle is constructed in front of the visitor’s eyes.

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Latest News

Video Maintenance

28 November 2014 in

Vimeo-backed web series High Maintenance is reportedly pulling in strong revenues with its fifth series selling at $2 a show, or $8 for the entire six-episode series.

Everything is tech

27 November 2014 in -e.showcase

Four out of the top five fastest-growing UK companies are software firms, according to Deloitte, with online advertising outfit Switch Concepts able to boast a whopping 10,477% growth.

Doing the PocketMath

27 November 2014 in

Japanese online retail behemoth Rakuten has invested $10 million in PocketMath, a Singapore-based outfit enabling companies to buy and sell ads in real time on mobile devices.

Streamed to sell

26 November 2014 in

Streaming-radio outfit Pandora says its music boosts track purchases, with the average positive effect of new music being a 2.3% increase in sales of track-equivalent albums.

Yik Yak cash back

25 November 2014 in

Yik Yak just picked up $62 million in new venture funding a mere six months after raising $10 million.

Get car

24 November 2014 in -e.showcase

Start-up watch: US cities clearly need more car-sharing apps – why else would venture capitalists throw $24 million at car-sharing start-up Getaround?

Spotify hitches Uber ride

20 November 2014 in -e.showcase

Spotify has taken a shine to Uber and has allied with the car-sharing outfit to launch a music playlist for Uber users in 10 cities around the globe.