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Here comes another mag with an iPad app. This time it’s Popular Mechanics showing what it can do on the cool Apple tablet with – quite naturally for a geeky rag – augmented reality.
So, in that vein, highlights of Hearst-owned PM’s app quite naturally include an interactive Earthquake Tracker, an animated demo accompanying a story [...]

Americans are getting into football… apologies, soccer. It must be true because US brand AT&T has taken the time to come up a World Cup augmented reality game which resides in a banner ad. Wannabe strikers have the opportunity to head the ball into the back of the net via their webcams. Five shots to [...]

Over here, we’re not big fans of augmented reality, though there are exceptions. It’s generally because AR tends to revel in its nerdiness, eschewing the artsy. But of course it can lean on its tech capabilities and show off products’… erm, tech capabilities. As with this AR Olympus PEN demo.
But we do so like artsy, [...]

ABC AR. The Australian Broadcasting Corporation has launched an online alternate reality drama in Bluebird, a game which gets players trying to solve clues revolving around a company called… Bluebird. Much of the early action tales place on the blog of an ‘employee’ called Kyle Vandercamp, who’s working on climate science, and on his Twitter, [...]

Toy AR. LEGO is rolling out its stash of augmented reality boxes to its branded retail outlets around the globe. All shoppers have to do is hold up their intended purchases up to this digital kit to get a 3D animation of the goods right in their hands.
Here’s the video.

By Simon Fuller. Shoe world. It’s time for augmented reality, adidas style. The sports brand has gone and partnered with AR specialists Metaio to create an entire virtual world, adidas Originals 3D Neighbourhood, activated by footwear.
All consumers have to do to enter the world is go out and buy one of a range of five Originals trainers – including the likes of the Forum and the Samba – and they’ll also get their hands on an AR code tucked away on the shoe’s tongue. Then they need to shove it in front of a web camera to fire up the Neighbourhood.

Ski bull.It’s time to take a look at Red Bull’s six pack. The high energy drinks brand has issued a six pack packed with augmented reality to take advantage of the public’s desire to bathe in post-Olympics euphoria. Cue US gold medallist Lindsey Vonn in full AR glory.

Augmented furnishings. Online interior design and homeware outfit mydeco.com has partnered with Dassault Systemes to launch a free augmented reality iPhone app, Furnish Your Photo, which enables users to add 3D models of furniture to photos of their rooms so they can see how items might look in their homes.
“This isn’t an example of an [...]