BRANDS ENGAGED

Latest Features

All directions for One Direction

22 November 2013 in -e.showcase

Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.

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Audi to app manual

16 August 2013 in -e.mobile

Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.

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Augmented Pompey

6 August 2013 in -e.mobile

Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.

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An era of AR

10 July 2013 in -e.mobile

Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.

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Bookmarking AR

26 June 2013 in -e.showcase

Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.

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Audi augments vehicle vision

21 May 2013 in -e.mobile

Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.

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Mags going mobile

18 April 2013 in -e.mobile

There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.

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Land Rover augments the build

21 March 2013 in -e.showcase

The Land Rover now boasts an experiential centre in Solihull in the UK with augmented reality at the heart of a 3D show where the brand constructs a vehicle is constructed in front of the visitor’s eyes.

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Latest News

BICOM’s one-way PR war

30 July 2014 in -e.showcase

British Israel Communications & Research Centre is busy pushing an article by professor Alan Johnson published in World Affairs magazine under the headline, ‘Hamas Rockets Traumatise Israeli Children’.

Socialising film merch

30 July 2014 in -e.social

Media giant NBCUniversal has joined forces with social commerce outfit Buyapowa to launch a campaign offering film audiences the chance to customise special offers and experiences on items such as such as personalised DVD sleeves, custom box sets and bonus content.

Orange squeezes waste

28 July 2014 in -e.mobile

Orange has launched its fifth African mobile phone waste facility, locating it in Abidjan, Ivory Coast (Burkina Faso, Benin, Madagascar and Niger already have operations).

Portland shares with Airbnb

28 July 2014 in -e.showcase

Portland, Oregon will this week vote on an Airbnb-friendly law which would legalise short-term one- and two-bed rentals in private homes.

Bad ads

25 July 2014 in -e.online

Over 10% of online advertising impressions is fraudulent, with automotive (12%), fashion (12%) and education (11.

Same old iTunes

24 July 2014 in -e.showcase

iTunes 12 is out, but it’s not that different from iTunes 11 apart from a few new icons, plus a few new colours for old icons.

Lollapalooza goes wearable

24 July 2014 in -e.showcase

Lollapalooza 2014 is turning to wearable tech for its 2014 event which kicks off on 1 August, as attendees get to wear smart wristbands.