BRANDS ENGAGED

Latest Features

All directions for One Direction

22 November 2013 in -e.showcase

Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.

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Audi to app manual

16 August 2013 in -e.mobile

Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.

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Augmented Pompey

6 August 2013 in -e.mobile

Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.

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An era of AR

10 July 2013 in -e.mobile

Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.

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Bookmarking AR

26 June 2013 in -e.showcase

Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.

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Audi augments vehicle vision

21 May 2013 in -e.mobile

Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.

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Mags going mobile

18 April 2013 in -e.mobile

There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.

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Land Rover augments the build

21 March 2013 in -e.showcase

The Land Rover now boasts an experiential centre in Solihull in the UK with augmented reality at the heart of a 3D show where the brand constructs a vehicle is constructed in front of the visitor’s eyes.

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Latest News

Shot app hits NYC

18 April 2014 in -e.mobile

The CUPS app is now delivering caffeine to New Yorkers, who, for a $45 monthly fee, can drink as much regular coffee as their bodies can take.

Luxury doesn’t do digital?

18 April 2014 in -e.online

Luxury brands are seeing a slowdown in sales as consumers turn to high-end shopping online, a move prestige retailers contended would never happen.

Food ads go hyper-local

17 April 2014 in -e.mobile

Condé Nast’s Epicurious has become the first US media brand to tap into wireless beacon technology by joining inMarket’s expanding Mobile to Mortar platform.

EE heads to Glasto

17 April 2014 in -e.mobile

UK 4G brand EE is onboard Glastonbury Festival 2014 as tech partner and, in addition to providing mobile connectivity, will create the Glastonbury app featuring performance scheduling tools, an interactive map and social integration.

Honda gears up car ads

16 April 2014 in -e.video

Honda can boast the two leading spots in a Top 10 ranking of the most-viewed viral video car ads in the UK over the past five years, with the Hands and An Impossible Made Possible clips, respectively, according to Visible Measures.

Pantone pops up in Paris

15 April 2014 in -e.showcase

Pantone Colorwear has opened its first European pop-up shop in the Marais in Paris showing off its s/s 2014 apparel and swimwear collection.

Hacking the snack

15 April 2014 in -e.online

Oreo has rolled out an online series featuring crack chefs Roy Choi, Michael Voltaggio and Nguyen Tran whom the brand has tasked with coming up with new snacks based on the humble Oreo cookie.

Asia’s bid for Cath kitsch

15 April 2014 in -e.showcase

Cath Kidston could be turning Japanese as the retailer is currently talking to Fast Retailing – owner of Uniqlo – about a possible acquisition.