Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.
Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.
Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.
Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.
Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.
Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.
There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.
The Land Rover now boasts an experiential centre in Solihull in the UK with augmented reality at the heart of a 3D show where the brand constructs a vehicle is constructed in front of the visitor’s eyes.
Samsung's Galaxy S5 had more news stories written about it than any other device launched at the Mobile World Congress in Barcelona last week, according to trends identified by content discovery platform Outbrain.
Newly launched music streaming service Beats Music has acquired Topspin Media, an outfit offering sales and marketing software to musicians.
Music-streaming outfit Spotify is in talks with banks to set up a credit facility in a move which could presage an IPO.
Fiat joined forces with Beats by Dr Dre at the Geneva International Motor Show to show off the Fiat 500L Beats Edition car, which boasted a BeatsAudio sound system with seven speakers to recreate the audio spectrum artists experience during studio recordings.
Beleaguered BlackBerry says brand loyalists expressed their outrage in tweets, blog posts, calls and comments in the media when T-Mobile US emailed an offer to BlackBerry users on its network asking them to switch their devices to a competitor’s smartphone.
World Cup 2014 qualifiers are warming up their kits – it’s national branding time.
Beats by Dr Dre has launched its Beat by Beat series on YouTube with content from UK drum ’n’ bass outfit Rudimental featuring six independent videos detailing the different elements that make up the band’s track Powerless.
Jagermeister has launched its JagerBonds mobile app aimed at curing the ‘Fear of Missing Out’ – FOMO – syndrome.
Over half of the UK’s online shoppers say a store’s presence on a social networking site makes them trust the retailer less, while 27% report that it makes them trust it more.
The next wave of advances in social media will be driven by technological change and in particular two things – wearable technology and the Internet of Things, says Tim Elkington, director of research and strategy at the IAB UK, in the Future of Social report.