INNOVATION \ CHANGE

Latest Features

All directions for One Direction

22 November 2013 in -e.showcase

Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.

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Audi to app manual

16 August 2013 in -e.mobile

Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.

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Augmented Pompey

6 August 2013 in -e.mobile

Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.

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An era of AR

10 July 2013 in -e.mobile

Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.

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Bookmarking AR

26 June 2013 in -e.showcase

Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.

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Audi augments vehicle vision

21 May 2013 in -e.mobile

Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.

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Mags going mobile

18 April 2013 in -e.mobile

There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.

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Land Rover augments the build

21 March 2013 in -e.showcase

The Land Rover now boasts an experiential centre in Solihull in the UK with augmented reality at the heart of a 3D show where the brand constructs a vehicle is constructed in front of the visitor’s eyes.

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Latest News

Pop-up news

16 September 2014 in -e.video

The BBC has rolled out its BBC Pop Up news service to demonstrate a ‘commitment to live the story’.

eBay for Google?

16 September 2014 in -e.online

Google looking to acquire eBay as a reaction to the Apple Pay announcement? Pretty unlikely.

Publicis enters the cloud

15 September 2014 in -e.showcase

Publicis is taking marketing iito the cloud with the help of Adobe’s Always-on platform which will be developed and branded for the likes of BBH, DigitasLBi, Leo Burnett, MSLGROUP, Publicis Worldwide, Razorfish, Rosetta, Saatchi & Saatchi, Starcom MediaVest Group, VivaKi and ZenithOptimedia.

Uber calling

15 September 2014 in -e.exclusive

Is Uber targeting Amazon? The outfit is known for its car sharing service – as well as its couldn’t-care-less-attitude to taxi regulations around the globe – but it has just launched its first product-delivery offering in Europe (after rolling out the same in the US in Washington DC, New York and Santa Monica).

Cars in flight

12 September 2014 in -e.showcase

Start-up watch: How many riffs are there on car-sharing? US-based FlightCar’s shtick is to enable travellers who park their vehicles at an airport to rent them out while they’re away.

New product failures

11 September 2014 in -e.showcase

Companies around the globe continue to believe that new products are the best way of achieving higher prices - despite the fact that almost three-quarters of all new products fail to meet their profit targets, according to the Global Pricing Study 2014 from Simon-Kucher & Partners.

Into the Hudl

10 September 2014 in -e.mobile

While every retail brand seems to think it needs a mobile phone, UK retailer Tesco has given up on plans to launch a budget 4G smartphone.

Share it all

10 September 2014 in -e.social

The sharing economy is more than about cars and accommodation - in fact, it’s about everything.

Cars going social

9 September 2014 in -e.social

Daimler is pushing deeper into the car sharing economy with the acquisition of US app-based car outfit RideScout, and of Germany’s Intelligent Apps (mytaxi), a taxi-booking service also leaning on mobile apps.

YouTube by the billions

9 September 2014 in -e.video

YouTube billionaires aren’t 10 a penny, but there are 147 channels that are officially in the club, having crossed the 1 billion views threshold, according to Tubular Labs.