Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.
Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.
Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.
Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.
Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.
Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.
There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.
The Land Rover now boasts an experiential centre in Solihull in the UK with augmented reality at the heart of a 3D show where the brand constructs a vehicle is constructed in front of the visitor’s eyes.
British Israel Communications & Research Centre is busy pushing an article by professor Alan Johnson published in World Affairs magazine under the headline, ‘Hamas Rockets Traumatise Israeli Children’.
Media giant NBCUniversal has joined forces with social commerce outfit Buyapowa to launch a campaign offering film audiences the chance to customise special offers and experiences on items such as such as personalised DVD sleeves, custom box sets and bonus content.
Forget cashing in on mobile apps, mobile websites are where consumers spend their cash.
More evidence that Facebook is becoming a utility and that social networking is now two-track.
Orange has launched its fifth African mobile phone waste facility, locating it in Abidjan, Ivory Coast (Burkina Faso, Benin, Madagascar and Niger already have operations).
Portland, Oregon will this week vote on an Airbnb-friendly law which would legalise short-term one- and two-bed rentals in private homes.
Over 10% of online advertising impressions is fraudulent, with automotive (12%), fashion (12%) and education (11.
UK newspaper The Independent is pushing deeper into digital with the launch of i100.
iTunes 12 is out, but it’s not that different from iTunes 11 apart from a few new icons, plus a few new colours for old icons.
Lollapalooza 2014 is turning to wearable tech for its 2014 event which kicks off on 1 August, as attendees get to wear smart wristbands.