Latest Features

All directions for One Direction

22 November 2013 in -e.showcase

Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.

Read more

Audi to app manual

16 August 2013 in

Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.

Read more

Augmented Pompey

6 August 2013 in

Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.

Read more

An era of AR

10 July 2013 in

Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.

Read more

Bookmarking AR

26 June 2013 in -e.showcase

Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.

Read more

Audi augments vehicle vision

21 May 2013 in

Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.

Read more

Mags going mobile

18 April 2013 in

There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.

Read more

Land Rover augments the build

21 March 2013 in -e.showcase

The Land Rover now boasts an experiential centre in Solihull in the UK with augmented reality at the heart of a 3D show where the brand constructs a vehicle is constructed in front of the visitor’s eyes.

Read more

Latest News

Lucky Lykke

22 December 2014 in

We know the 10 most-Shazamed ads in the UK in 2014 – think Peugeot’s 108 campaign featuring Lykke Li.

Mobile obsession

19 December 2014 in

Friday metric: Close to 10% of consumers look at their smartphones more than 100 times a day, nearly a quarter check more than 50 times, and almost half do so over 25 times daily.

Off Grid taps into finance

19 December 2014 in -e.showcase

US start-up Off Grid Electric has just received $16 million in new funding and will use the money to expand its prepaid solar energy service in Africa.

VW car game leads way

18 December 2014 in

Volkswagen China’s Sports Car Challenge branded mobile game series has generated close to 340 qualified sales leads in just 10 weeks.

Less App-etite

17 December 2014 in

Wednesday metric: Consumers have cut the number of smartphone apps they download by almost one third, with a number of people reporting that they downloaded zero apps in the last 12 months.

Amazon’s German definition

16 December 2014 in

Amazon is struggling to make it a Merry Christmas in Germany where some 2, 300 workers at five of the online behemoth’s nine distribution centres in the country have gone on strike.

Xiaomi gets fresh

12 December 2014 in -e.showcase

Chinese smartphone brand Xiaomi has gone somewhat off-piste with the launch of its smart air purifier, the Mi.

Shazam’s platinum sound

12 December 2014 in -e.showcase

Friday metric: Most Shazam-ed track ever? That would be Wake Me Up from Avicii on over 19 million, ahead of Robin Thicke’s Blurred Lines (18 million).