INNOVATION \ CHANGE

Latest Features

All directions for One Direction

22 November 2013 in -e.showcase

Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.

Read more

Audi to app manual

16 August 2013 in -e.mobile

Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.

Read more

Augmented Pompey

6 August 2013 in -e.mobile

Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.

Read more

An era of AR

10 July 2013 in -e.mobile

Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.

Read more

Bookmarking AR

26 June 2013 in -e.showcase

Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.

Read more

Audi augments vehicle vision

21 May 2013 in -e.mobile

Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.

Read more

Mags going mobile

18 April 2013 in -e.mobile

There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.

Read more

Land Rover augments the build

21 March 2013 in -e.showcase

The Land Rover now boasts an experiential centre in Solihull in the UK with augmented reality at the heart of a 3D show where the brand constructs a vehicle is constructed in front of the visitor’s eyes.

Read more

Latest News

Tweets go filmic

30 September 2014 in -e.social

Twitter is developing its Movie Conversation targeted advertising programme which would enable film studios to promote directly to Twitter users.

What’s with my data?

29 September 2014 in -e.showcase

Over one-third of consumers say they are not being provided with clear information from retailers on how their personal data will be used, according to a global survey from Capgemini

Google’s Loon moonshot

26 September 2014 in -e.showcase

Google is aiming to launch its high-altitude Loon balloons to enable wireless Internet services to mobile phones as early as next year.

Can’t get no…

25 September 2014 in -e.showcase

The likes of laptops, tablets and smartphones have been gnawing away at desktop PC sales, but sliding user satisfaction and slower demand for tablets suggest maker brands aren’t meeting consumer expectations,

Taking the music pulse

24 September 2014 in -e.social

Universal Music Group has begun using NetBase Live Pulse dashboards to monitor real-time social media performances of over 30 country singers.

Golden finance

24 September 2014 in -e.social

Chinese search giant Baidu has launched a film crowdfunding venture, Baifa Youxi, together with Taiwan-based Central Picture Corporation.

The three disrupters

23 September 2014 in -e.showcase

3D printing, the Internet of Things (IoT), and biotech/healthcare IT will be the leading disruptive technologies over the next three years.

Gimme wearables

23 September 2014 in -e.showcase

Almost two-thirds of online adults say they’ve used already used a wearable technology, or are keen to do so, according to GlobalWebIndex.

Programmatic Fox

22 September 2014 in -e.showcase

Fox Television has gone programmatic with Google’s DoubleClick Ad Exchange and Vindico.