Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.
There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.
The Land Rover now boasts an experiential centre in Solihull in the UK with augmented reality at the heart of a 3D show where the brand constructs a vehicle is constructed in front of the visitor’s eyes.
HP has launched HP Live Photo, a new ‘consumer printing experience’ featuring embedded short videos in printed photos.
Japanese newspaper Tokyo Shimbun has launched an augmented reality app which converts articles for adults into stories oriented towards children.
Seat UK has launched an augmented reality app for use in its showrooms
Augmented reality apps will generate close to $300 million in revenues globally in 2013 as brands and retailers increasingly show appetite for AR features, according to a report from Juniper Research.
Swarovksi has rolled out its Multiface(t)s app which enable consumers to virtually try on jewellery and take photos of the results.