Latest Features

All directions for One Direction

22 November 2013 in -e.showcase

Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.

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Audi to app manual

16 August 2013 in

Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.

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Augmented Pompey

6 August 2013 in

Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.

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An era of AR

10 July 2013 in

Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.

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Bookmarking AR

26 June 2013 in -e.showcase

Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.

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Audi augments vehicle vision

21 May 2013 in

Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.

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Mags going mobile

18 April 2013 in

There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.

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Land Rover augments the build

21 March 2013 in -e.showcase

The Land Rover now boasts an experiential centre in Solihull in the UK with augmented reality at the heart of a 3D show where the brand constructs a vehicle is constructed in front of the visitor’s eyes.

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Latest News

Beacon benched

24 October 2014 in -e.showcase

Los Angeles bus benches are hosting beacons to give municipalities, museums, brands and retailers to disseminate information.

Bearable wearables?

24 October 2014 in

Wearable metrics: Fifty seven percent of consumers believe that people will end up relying more on their wearable devices than on friends and families.

Facebook outkicks Bing on media

23 October 2014 in

Social metric: Retail referred visits from Facebook were down 3% year-on-year in the third quarter, while retail referred visits from Twitter were up 52%.

Kotex vampiric

22 October 2014 in

Feminine care brand U by Kotex is rolling out an online video series in the shape of vampire web show Carmilla.

Volume vinyl

22 October 2014 in -e.showcase

Digital hasn’t managed to destroy old music reproduction yet, as UK vinyl sales look set to break the 1 million-mark for the first time since 1996.

Uber ire

22 October 2014 in

Is the Uber app a piece of jailbait? In Amsterdam earlier this month, regulators launched a sting operation to entrap drivers using the banned app,

Cab app numbers up

21 October 2014 in

Taxi metric: There are now over 64,000 Hailo drivers around the world and the cab app firm boasts over almost oen and a half million registered passengers

Music gets quality

21 October 2014 in

Neil Young is an innovation believer, which is why he has launched his Ponoplayer high-resolution digital music player to ‘bring the goosebumps back’.