By Steve Mullins. Audi has launched the UK’s first connected-TV video advertising campaign, together with Mediacom, woomi and smartclip, for its new A7 Sportback. It features preroll video ads as well as a woomi-hosted Audi Channel with client-supplied content.
Audi has teamed with gaming developer Gameloft to launch Asphalt Audi RS 3 on iTunes, a demo game featuring the new Audi RS 3. Players will have a chance to hop into the driver’s seat to compete to win a high-end Audi A3 Sportback.
The game features three events – two normal races and an elimination [...]
It may have come to your attention that the people of Berlin like spray painting walls. Little wonder, then, that Audi got in on the mural-ing act with a bit of Vorsprung durch Aerosol for the new Audi A7. It takes 200 cans to do the ad biz on 1,000 square metres of wall, in [...]
Audi A1 Beat Driver app for iPhone and iPod Touch has gone up a gear for the iPad. In the tablet game, players steer their Audi A1 around to pick up markers and avoid the hazards to the sound of a score of music tracks from the likes of La Roux, White Lies, Metric, The [...]
Make way for the Audi A1, the car maker’s snazzy new compact set of wheels. Look out also for a series of a half-dozen webisodes from the motor brand featuring Justin Timberlake and Dania Ramirez.
The online series, The Next Big Thing, runs until 8th June. Timberlake is John Frank, a straightlaced IT specialist, who aims to save the life of the mysterious Toni (Ramirez).
Virtual Vorspung. Audi is planning to launch an Audi Space featuring its e-tron concept car in the Sony Playstation Home virtual world later this year. The electric vehicle will feature in a multiplayer driving game, Vertical Run. Part of the challenge of the game will be to collect enough energy to power the car.
“Most young [...]
No drive. High-end car brands from the US and Japan simply don’t compare with their German counterparts when it comes to creating significant horsepower with social media, according to a report, Luxury Auto Brands & Their Presence in Social Media, from MH Group Communications and Forum Strategies & Communications.
The two consultancies created the MH Community Index and Conversation Index measurement methodologies to determine the size and activity level of communities around specific auto brands across Facebook, Twitter, YouTube, and Flickr, and found that German automakers dominate the luxury auto business category in the social media.
The average friend count on Facebook is 130, and people make an average of 40 visits a month the Social Network, spending more than 23 minutes per stay. [...]
Welcome to Monmouth, the world’s first Wikipedia town. Yes, Monmouthpedia< [...]
OK, it's Facebook IPO day and we're talking billions of dollars rinsing around the markets. But how does the Social Network stack up against search behemoth Goo [...]
Facebook earns some very strong positive scores among consumers when compared to its social networking peers, but a low trust score could be an area of concern [...]
Now there’s Curalate. What is it? It’s a monitoring and analytics tool which aims to gives brands a complete picture of their brand engagement using a combi [...]
Twitter has launched a weekly e-mail service which delivers relevant Tweets and stories shared by the people Twitter account holders are connected to. [...]
C&A Brazil is giving consumers a little social media help when it comes to clothes shopping. The retailer has put clothes from its new collection on Faceboo [...]
How do you spot an Instagram junkie? Dead giveways are the emaciated collarbones, the result of personal hunger strikes against that Facebook acquisition. And [...]
The International Network Of Street Papers, the umbrella organisation for street magazines such as the Big Issue, wants to take social mags digital and has laun [...]
Jimmy Choo has launched a new website, Stylemakers, which crowdsources fashionistas’ street styles as they tote the fashion brand’s shoes or bags. [...]
