The Audi Magazine app Winter 2011 issue is out in the UK on the iPad. That means features on megacities, a trip through Tokyo, getting connected with the Internet Of Things, the city car from the future, the Audi urban concept, Europe’s highest road, and more.
Eighty five percent of all opinions on social media about Audi were positive over the last 12 months, while 77% of all opinions on luxury car brands were positive, according to Amplicate. Ferrari was the least loved luxury car brand, with only 54% of opinions showing affection for the Italian icon, although that had more to do with dissatisfaction with the Ferrari Formula One team and its drivers than unhappiness with the cars.
By Mark Terry. Auto brands are getting into gear with the iPad. In Australia, Audi has come up with a local version of Audi Magazine for the Apple tablet. The new mag will combine the editorial, photography and design elements of the print publication with streaming video, live links and interactive features.
Audi UK and mobile marketer Somo have rolled out the Audi Goodwood app for iPhone and Android for the upcoming Goodwood Festival of Speed car racing event.
By Steve Mullins. Audi UK and mobile marketing agency Somo have launched the Audi UK 24H app for the iPhone, iPad and Android to support the brand’s attendance at this year’s Le Mans 24 Hour endurance race.
By Steve Mullins. Le Mans is more than a race. It’s 24 gruelling hours of man and a very fast piece of kit on wheels. It’s also a contest which has delivered Audi Sport nine victories in 11 years. Something to celebrate, then. And what better medium than a long-distance advertising spot? We are talking two and a half minutes of UK television time for this particular ad, A Day In The Life Of An Audi Driver.
By Maria Stadtmueller. Audi has lit two new apps on iTunes to bolster its motorsport involvement in the 2011 season. The Audi Sport App for the iPhone boasts a ‘Live Ticker’ showing which driver is at the wheel during endurance races, 360 degree images of race cars, plus interactive introductions to the tracks.
By Steve Mullins. The Audi Urban Future initiative has a few questions to ask. Such as, where, how and from what does the urban future emerge? With respect to future mobility, what might the contribution of a company like Audi be?
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