brand-e

Prada teamed with Rem Koolhaas’ design firm AMO and Italian artist Francesco Vezzoli to develop a pop-up museum, the 24 Hours Museum, which opened earlier week for one day – and one day only – in the Palais d’Iena in Paris.

Converse’s move to create its own Brooklyn–based recording studio, Rubber Tracks, to give unsigned bands a leg up chimed with the brand-e Campaigns Panel in 2011, writes Steve Mullins

“This is great example of a brand offering something to a select few of its audience which is of real benefit… but also of genuine interest to the wider fans of Converse, who won’t actually create their own music,” says Lawrence Weber of The Brooklyn Brothers. “It’s great stuff.”

The Random Project 2012 is up and running. What is it? It’s a virtual gallery scheduled to open 1 February, with an exhibition planned for later in the year. It is currently crowdsourcing art in the form of a postcard, and entrants are tasked with designing a card based around a randomly generated word along a theme related to London, the Olympics or 2012.

Karl has a new Phone app, Hogan by Karl Lagerfeld. The designer has joined forces with a baker’s dozen of names from the world of fashion and art to come up with a photo gallery featuring elements of the Hogan’s ultralight down coats and windbreakers, zip-through jackets and sleeveless body warmers and bombers.

Live-streamed theatre can deliver additional cash but production companies have to work more with social media to get the most out of the opportunity, says Chris Mellor, creative producer at Camden Theatres in London. “Producers need to learn how to engage better with audiences online to get the full benefits of streaming,” he says.

Now there’s the Fühlometer. What is it? The ‘Feel-o-meter’ is an interactive art installation comprising a huge Smiley. Cameras placed around the German town of Lindau snapped locals’ faces and then software – from the Fraunhofer Institute – analysed data to come up with the Lindauer mood. The Smiley does the visualisation job. And the responsible artists are Julius von Bismarck, Benjamin Maus, and Richard Wilhelmer.

London creative community Village Underground is aiming to build the city’s most public gallery on Great Eastern Street, which has already played host to artists such as Steve Powers and Shepard Fairy. To make the art works more permanent, Village Underground wants to install glass frames to protect paintings, interactive digital art, photography and film.

Amnesty International is today launching its first-ever ‘concept shopping emporium’ in London’s Boxpark shipping-container department store in Shoreditch, writes Steve Mullins. Throughout 2012 Amnesty Shop @ BOXPARK will be the exclusive stockist of a brand new collection produced for Amnesty by the CultureLabel.