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Build that app and they will come, right? Wrong. There are more than 1 million applications in app stores and developers are finding it ever harder to get discovered, and downloaded. So, what does it take to be a success?

UK butter brand Lurpak and Last.fm have launched a new online tool, FoodBeats, which uses the online-music site’s scrobbling feature to create customised playlists. Arla, which owns Lurpak, says it hopes FoodBeats will connect with that part of its audience which likes to cook and listen to music at the same time. “Just like adding a pinch of freshly ground spice or a juicy squeeze of lime, you can bring out the best in your dishes with FoodBeats,” says Lurpak.

Coca-Cola has launched its Olympics My Beat Maker app, which detects the movements of users’ phones and converts them into music so they can make their own beats. The music is based on the official Coca-Cola anthem for the London 2012 Olympic Games – Mark Ronson featuring Katy B’s Anywhere in the World. And when that beat is ready, users can upload and share it to The Global Beat, the brand’s global musical collaboration.

Tired of that Facebook Timeline already? Luckily, there’s PinView. What is it? Well, it’s an app which turns that standard Timeline into a cool-looking Pinterest board.

Australian wine company Casella is moving into beer brewing and, with the help of agency Analog Folk, has come up with the Perfect Lager Project.

Puma has launched its Puma Social App to help users with those ‘After Hours’ moments they can or can’t remember. All they need to do, says Puma Social, is use the app’s camera to take a photo of themselves or their friends, scroll through the card frames and taglines, and select the ones they want to customise

LEGO has rolled out its Super Heroes Movie Maker app to enable kids to make stop-motion films on the iPhone starring those LEGO DC Universe Super Heroes. “Simple tools and guides make it easy to shoot, edit, even score your movie with music,” says the toy brand.

Looking for a bit of Star Wars branding? Well, Microsoft has rolled out the Kinect Star Wars app to let users feel the Force. This brings the Kinect Star Wars universe into fans’ social networking world so that Facebook and Twitter accounts get the look and feel of the iconic Star Wars opening title sequence. Released to promote the Star Wars game on Kinect.