A short history of trunks

Louis Vuitton has launched its 100 Legendary Trunks app for iPad. Why? The luxury wants to take consumers on a journey of discovery to uncover the secrets behind some of the most unique travel trunks created by Louis Vuitton for explorers, movie stars, maharajas and their ilk.


Men In Black, dunked

Dunkin Donuts has joined forces with Sony Pictures to launch the Men In Black 3 mobile app to coincide with the launch of the latest film in the Men In Black franchise.


Wake up, it’s Uniqlo

Japanese fashion retailer Uniqlo has launched the Uniqlo Wake Up app for iPhone and Android smartphones. The marketing app checks the weather, the day of the week and the time, and then comes up with an appropriate song.


Silicon Roundabout, apped

Now London’s Silicon Roundabout tech hub – where the Google Campus recently set up shop – has its own app. Tech City UK will use the Silicon Roundabout app act to aggregate the latest news, events and gossip from the capital’s start-up scene.


Women smarter with smartphone apps

Men in India may install more smartphone apps than women – 16 applications a month compared to just 11 – but there’s substantially higher usage of apps by Indian females, driven mainly by chat apps such as WhatsApp Messenger.


Silver Goat lights on iPad

silver-goatThe Silver Goat is with us. What is it? It purports to be the first film made for the iPad and it’s a psychological romance telling the story of an actress caught between her controlling father and ambitious husband.

The movie was shot by filmmaker Aaron Brookner in London, with locations including Notting Hill, Chelsea, Southbank, the Royal Opera House, Kings Cross, Islington and The Almeida Theatre.


Take that social media break

kitkat-social-breakNestlé and JWT have launched the Social Break app for KitKat, the ‘Have a break, have a KitKat’ brand. The marketing application enables users to hand over the business of updating posts to social networks for a while so that they can reduce the pressure they feel of having to be so active on social media channels.


Elvis, the very graphic life app

Elvis Presley just went graphic on iTunes. The interactive Graphic Elvis app is an illustrated and animated homage to the artist’s life from the storyboard of Stan Lee, co-creator of Spider Man, X-Men, Fantastic Four, and more.