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More interest in Pinterest? We told you last week how brands were getting into the digital pinboard. Well, now we can let you know that there’s an upgraded iPhone and iPad app for Pinterest on the Apple App Store.

In time for Valentines Day, Moët & Chandon has begun chasing some street cred. The drinks brands has launched the Moët & Chandon Rosé Impérial app for iPhone/iPad, tasking consumers with taking photos of their romantic moments and then tagging them with ‘graffiti chic’

NET-A-PORTER is deploying its augmented reality shopping windows around the globe for its new Karl Lagerfeld collection. Consumers turning up at the stores with the NET-A-PORTER iPhone/iPad app simply target different fashion elements in the windows to fire up content such as model showcases, video catwalks and product info.

Media discovery outfit Shazam is integrating Shazam for TV into a number of US shows, including Being Human on Syfy, E!’s The Soup and USA’s Psych.

Absolut has launched an augmented reality app to enable consumers to explore the unnecessary lengths it goes to, to make its vodka good. “Browse through the wheat fields of Southern Sweden and the one source where every drop of Absolut comes from,” says the brand.

The introduction of the iPad in April 2010 has escalated the mobile marketing opportunity for high-end brands, says L2 in its Prestige 100: Mobile IQ report. Tablets register e-commerce conversion rates of 4% to 5% versus 3% on traditional PCs. The user demographics for the iPad and other tablets illuminate the opportunity for prestige brands – 20% of individuals with $1 million or more in investable assets own a tablet and spend 50% more time on the device than on their smartphone.

Orbit has launched a Facebook app to pull in consumers’ input for the design of its Remix gum packaging. The Orbit Spotlight Series Facebook application uses an individual’s Facebook data to generate a pack design of shapes and colors unique to each consumer.

IDC reckons it has identified six distinct consumer market segments for mobile apps in the shape of Tech Evangelists, Impulse Buyers, Experimental Adopters, Pragmatic Purchasers, Green Buyers, and Disengaged Functionalists, writes Steve Mullins.

Unsurprisingly, it’s those in the first category who have been found to be particularly influential.