brand-e

Wieden + Kennedy London is looking for technological and anthropological talent for the second stage of Platform. That would be the agency’s R&D lab experiment which picks up specialists in the likes of computing, social media, augmented reality, gaming and interaction design for a few months to work on multiple projects and provide W+K and [...]

Season four of Mad Men has commenced (as if you didn’t know that). And Unilever is taking advantage of the return of those goings-on at Sterling Cooper Draper Pryce by coming up with its very own sixties agency, which goes by the name of Smith Winter Mitchell.
So, Unilever and Mindshare Entertainment have a half-dozen video [...]

We told the other day that Saatchi LA was on the look-out for a copywriter able to make the agency laugh with a single tweet. Jonathan Pelleg did the biz with ‘You have to be concise on Twitter. Like a circumcision, everything extra gets cut off whether you like it or not.’ He now has [...]

It’s time to tackle the Impossible Brief. It’s from Saatchi & Saatchi Israel, which has turned to crowdsourcing as a means of coming up with innovative solutions to the Israeli-Palestinian conflict.
“For 60 years nobody has cracked it,” says the agency. “It’s been waiting for a great creative mind like yours. Up to the challenge?
“Rather than ‘out of date policies, we need ‘out of the box’ solutions. Let’s show the world that creative minds at their best can inspire even political leaders.”

And now, the 140-character job application. Marketing comms/ad agency Anomaly is on the look-out for a social media manager for a youth brand to monitor and curate conversations. Mailed letters are OK, but a tweet explaining why one is the best person for the job earns major cred. But that’s very cramped space to demonstrate [...]

By Hugh Jordan. Dave Roberts is a happy man. Head of entertainment at M&C Saatchi Sport & Entertainment, he believes the hierarchy in place in London to be the most creatively conducive structure he has worked in.
“A lot of large agencies boast about being integrated, and collaborative, but here it is really happening,” he explains. “All the planners sit together. There is an osmosis of intelligence and insight between the different departments.”

Put your hands together for Todd Herman, an international performance coaching and training expert from Canada, who was been voted the ‘World’s Greatest Salesperson’ at Cannes Lions. The victor and the two runners-up presented live on stage their pitch for selling the Motorola Milestone phone, with audience voting carried out by SMS.
In addition to receiving [...]

By Simon Fuller. With a resume which includes getting political via social media for Mexican restaurant chain Qdoba and sending drinks fans off canvassing votes for Mountain Dew, hybrid agency Motive knows all about getting the job done in campaigns which run the gamut when it comes to media platforms.
“The dynamics of any hybrid marketing program are highly dependent on the brand and the target, but at Motive we adhere to a series of considerations when planning, developing, and executing hybrid campaigns,” says Matt Statman, Motive’s founder. “Our experience has taught us that a programme must be integrated across multiple engagement channels, no matter how small.