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‘Google’ is searched for more often than the terms God, Jesus, Allah, Buddha, Christianity, Islam, Buddhism, and Judaism combined. Is social media the new religion? asks Euro RSCG in its This Digital Life report. Thirty-eight percent of global consumers surveyed by the agency say they already use social media to change the world for the better. “Whether donating to a local cause via PayPal or helping to sustain public interest in the capture of a wanted war criminal, people are using the tools available to them in the digital world to create change in the real world,” the report says.

TBWA\Chiat\Day has launched a new spin-off company, Pilot.is, a development lab aiming to come up with ideas to help big organisations become more efficient. Or, as the outfit says, ‘we create artful, handcrafted products that live at the intersection of marketing and engineering’.

Check out Agency Republic’s interactive Change The Tune poster. This beast looks like your ordinary poster but it boasts a sensor to detect vibrations, and it’s hooked up to Spotify by a piece of tech kit. That means anyone scoring a direct hit by throwing an object in its direction will change the tune being played.

Jonathan Emmins wants to turn consumers into fans. “People become brand fans because they want a sense of belonging – for us it’s about arousing their passions, about unleashing the attachments they feel for brands,” says the founder of London-based Amplify.

Yesterday we brought you news of the first advertising agency on Pinterest, today we can tell you the name of the first agency on Instagram.

First advertising agency on Pinterest? Holler Sydney in Australia has staked a claim, having switched its main website to the digital pinboard. So, there’s a board for Holler work, one for clients, for news, for jobs, etc.

Swedish rapper Adam Tensta has joined forces with digital agency R/GA to roll out the One Copy Song Facebook app which allows just one person at a time to listen to the artist’s new track. Facebook users can also watch the progress of the song on a map as it works its way through a global audience.

Crowdsourced media production outfit Poptent has launched Poptent Productions, a dedicated video unit comprising a social network of nearly 50,000 videographers to produce content for major brands and agencies. The company is promising to develop videos at a fraction of the cost of traditional video production methods.