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Pepsi is partnering with the upcoming film Katy Perry: Part Of Me 3D, slated for release by Paramount Pictures on 5 July. The brand’s support includes co-branded television and radio spots, digital advertising and retail displays, with all elements of the campaign featuring Pepsi’s new global tagline ‘Live For Now’.

Check out Agency Republic’s interactive Change The Tune poster. This beast looks like your ordinary poster but it boasts a sensor to detect vibrations, and it’s hooked up to Spotify by a piece of tech kit. That means anyone scoring a direct hit by throwing an object in its direction will change the tune being played.

Yesterday we brought you news of the first advertising agency on Pinterest, today we can tell you the name of the first agency on Instagram.

First advertising agency on Pinterest? Holler Sydney in Australia has staked a claim, having switched its main website to the digital pinboard. So, there’s a board for Holler work, one for clients, for news, for jobs, etc.

US online users viewed more than 8.3 billion video ads in March – an all-time high – with Hulu delivering than 1.7 billion video ad views, reports comScore. Google Sites ranked second with more than 1.2 billion video ads during the month, followed by BrightRoll Video Network with 953 million, Adap.tv with 892 million and Specific Media with more than 775 million.

The mass use of smart mobile devices and the essential need to be connected to the online world is bringing added strength to the out-of-home advertising medium, says a new report, The Outdoor Media Landscape Is Changing, from Interactive Europe and CBS Outdoor. And consumers are not only using smartphones devices to go online and search when they see an OOH ad – interactivity is one of the many ways advertisers can fulfil audience expectations and stimulate imaginations.

GroupM is forecasting 2012 global digital advertising spend of more than $98 billion globally, close to 16% up on last year’s $85 billion. North America ranks first with an estimated $38 billion in digital this year, followed by Asia Pacific with $31 billion and by Western Europe with $23 billion.

A spike in demand for Facebook advertising has enabled the Social Network to up prices by more than 40% over a one-year period for promotions sold based on the number of views, according to a report by TBG Digital. The research also found that average CPM grew 15% in the last quarter – 13% in the UK, and 11% in the US.