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By Nick Roberts*. Pass the Baton is turning the idea of second-hand goods on its head. The online community and Tokyo concept store describes itself as a ‘personal cultural marketplace’, and, according to its philosophy, the ‘stories’ an object picks up over a lifetime should be valued as much as the item itself.

So, each product for sale in the store carries a tag that features the name and photograph of the previous owner, a short personal description, plus the price.

adidas wants to take consumers to the wall. The sports brand has teamed with Intel to develop the adidas adiVerse Virtual Footwear Wall, which slots into any store. adiVerse offers 360-degree touchscreen viewing on some 8,000 shoes, and the gear will determine a consumer’s gender before guiding them to the right footwear using video, products [...]

By Steve Mullins. adidas is on a London countdown to 22nd November. That will be when the sports brand kicks off its We Are London campaign, which features a competition where consumers can win a photo of themselves plus a friend on a very big adidas Originals billboard somewhere in central London.

Nike is going up a gear in the mobile fitness space with the launch of its Nike+ GPS training app, which follows hot on the trainer-shod heels of the adidas mi-coach application, rolled out last month.
The new app enables athletic types to track metrics such as distance, time, pace and calorie consumption, as well as [...]

It’s time to nominate that sporty track. Because adidas has joined forces with audio outfit Sennheiser to launch a new musical and athletic website which goes by the name of 5 For Sports. Why five? We’ll tell you – over the next five months sports fans around the globe can nominate their five favourite songs to train to.
“We’re really excited to see the results of 5 For Sports,“ says Uwe Cremering, brand manager at Sennheiser. “For example, it will be interesting to see whether there are different music preferences in Europe, Asia and America.

adidas, which supplied the victorious Spanish football team’s World Cup kit is congratulating itself on its three stripes tournament success. “Adidas is world champion,” a brand spokeswoman told AFP. “The outcome is absolutely positive.”
The  brand, also official partner of governing body FIFA, is expecting sales of €1.5 billion euros this year, with the Jubulani competition [...]

Top threads. Yes, we really like that adidas hired designer Kazuki Kuraishi. Because he’s come up with a suit for his Originals by Originals – ObyO – collection. Not any old suit, mind you. It’s aimed at football managers, of course. If we can’t have this jacket and trews, we’re hoping Jose Mourinho sports them [...]

Look here. adidas recruited models of the caliber of Agyness Deyn, Ciara, Ana Ivanovic and Whitney Port for its 2010 Womens Lookbook. And they weren’t there just to look good in the brand’s apparel but also had to do the camerawork for the video book. The content’s interactive too.