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By Maria Stadtmueller. Major sponsors Coca-Cola and adidas have expressed concerns over the ongoing bribery allegations at international footballing body FIFA.

“The current allegations being raised are distressing and bad for the sport,” says Coca-Cola. “We have every expectation that FIFA will resolve this situation in an expedient and thorough manner.”

“adidas enjoys a long-term, close and successful partnership with FIFA that we are looking forward to continuing,” says the sports brand. “adidas will be an official sponsor of FIFA World Cup 2014 in Brazil.

By Maria Stadtmueller. On your marks for the fruits of the collaboration between adidas and designer Stella McCartney, the brand’s creative director, Team GB, for the 2012 Olympics. The limited edition lifestyle collection is inspired by Team GB athletes and by an array of sports including running, sailing and boxing

By Steve Mullins. Fifty thousand dollars (Australian) is a pretty nifty reward for a colouring competition. In fact, the Foot Locker Art Prize claims to be the richest colouring contest in the world (and we’re actually talking $50,001, trumping the Archibald Art Prize).

“Our aim is to shake up the art world,” says the brand. “This is a serious art prize, but it’s also a colouring competition, so it’s wide open to street artists, fine artists, school kids

By Steve Mullins. adidas is lording it over other virals on Twitter. The brand’s ‘adidas is all in’ video tops Unruly Media’s UK Viral Video Chart with more that 2,300 shares on the microblogging platform in the last 30 days.

This two-minute online clip – there are shorter versions for TV and cinema – features the likes of Katy Perry, Lionel Messi and David Beckham, to name but a few.

adidas has opened its first women’s retail store in South Korea which could be a forerunner of the concept around the globe for the brand.

The location boasts fitness experts, able to help consumers with their training goals, give advice on the appropriate apparel for various sports, as well as help with styling. There are also regular training workshops to provide a holistic women’s health package.

A group of major apparel and footwear brands, retailers, manufacturers, NGOs and the US Environmental Protection Agency have launched the Sustainable Apparel Coalition.

Sac founder members include the likes of adidas, Esprit, Gap, H&M, Levi Strauss, Marks & Spencer, New Balance, Nike, Nordstrom, Otto, Timberland and Walmart, all of whom aim to collaborate to reduce the environmental and social impacts of their products by:

adidas UK has racked up 7,000 downloads for the branded graduate app it launched in October. Content includes info on the company’s main business areas, a short film on its working environment, and an exclusive look book highlighting the ‘inimitable spirit of adidas’. Plus to facilitate recruitment, there’s also a search facility for live vacancies.
“Get [...]

By Nick Roberts*. Pass the Baton is turning the idea of second-hand goods on its head. The online community and Tokyo concept store describes itself as a ‘personal cultural marketplace’, and, according to its philosophy, the ‘stories’ an object picks up over a lifetime should be valued as much as the item itself.

So, each product for sale in the store carries a tag that features the name and photograph of the previous owner, a short personal description, plus the price.