TAG Heuer gets into the driving seat with Tesla
Watch Facebook. TAG Heuer has tasked luxury digital marketing outfit IC-Agency with developing a social media strategy to mark the Swiss watch brand’s 150th anniversary. The campaign, featuring an alliance with US car marque Tesla, will centre on TAG Heuer’s Facebook page.
The two brands have come up with the 2010 TAG Heuer Tesla Roadster collector’s car which includes an interior from Tesla chief designer Franz von Holzhausen, as well as the Swiss company’s design elements, including a center console which will host TAG Heuer’s concept watch, to be unveiled next week.
