brand-e

It’s time to tackle the Impossible Brief. It’s from Saatchi & Saatchi Israel, which has turned to crowdsourcing as a means of coming up with innovative solutions to the Israeli-Palestinian conflict.
“For 60 years nobody has cracked it,” says the agency. “It’s been waiting for a great creative mind like yours. Up to the challenge?
“Rather than ‘out of date policies, we need ‘out of the box’ solutions. Let’s show the world that creative minds at their best can inspire even political leaders.”
That’s a tall order. So, how does the Impossible Brief work?
The inspired need to detail their original suggestions for how to bring these two nations closer together via the campaign website. To help illustrate ideas, they can upload images and add weblinks.
The most inspiring solutions will be selected by a joint panel of Israeli and Arab advertising people. The winner will receive a ticket to the 2011 Cannes Lions.
brand-e: nice idea but is all this effort simply leading to a freebie on the french riviera?!?