Stupid wordage, from Diesel
Brand poetry. Diesel has come up with a riff on those magnetic poetry sets for its Be Stupid campaign. OK, there’s no fridge involved, but what we have is on online microsite where consumers can rearrange coloured word slates to come up with all kinds of ad slogans. Like ‘smart listens, stupid risks’. Just for example…
Anyway, efforts are rewarded with a vocal version of the new creative. And all wordplay can be saved and shared (via Facebook and Twitter).
