Stella’s e-greetings
More trees. Stella Artois has turned to augmented reality to help consumers say ‘Merry Christmas’… and save trees. Would-be senders of a branded e-card need to go to the Stella Artois website and send a link to a friend. The recipient prints off an AR code thingy and then it gets all 3D-ish on the screen. All you have to do right now is watch the video.
brand-e.biz: We’re all for saving trees but AR in marketing remains underwhelming
