Sponsafy that Toyota ride
Design dudes. It’s time to engage with the Sponsafier. It’s an online app from Toyota US to promo its NASCAR participation. Users start off by picking a driver for their ready-to-be-pimped-up virtual racing vehicle, and are then set loose on virgin bodywork with an array of brushes, graphics and text. The next step is to post that spruce car to the gallery where it will garner the votes of fellow Sponsafier-ers.
A grand prize winner will see their design come to life at the 2010 NASCAR Sprint All-Star Race later his year.
