Spiking those Facebook ad bookings
Facebook biggest advertisers have upped spending at least tenfold in the past year, with some brands boosting expenditure as much as twentyfold, reports Bloomberg.
“Two years ago the big brands were experimenting with us,” Sheryl Sandberg, FB’s COO told the news service. “They started buying with us a year ago. Now, they’re going big.
“A movie studio last year that did three movies with us -this year, if they’re releasing 12 movies, they’ll do 10 of them with us,” Sandberg said. “A company that did one product launch with us – this year they’re going to do half of their product launches.”
