Sony’s game show for… gamers
Playing FirstPlay. In a tie-up with media group Future, Sony Computer Entertainment Europe is launching Europe’s first high-def interactive show for gamers. The FirstPlay format will be made available exclusively on PlayStation3 consoles linked to the PlayStation Network.
The first weekly episodes, featuring reviews and previews of the latest games and exclusive access to downloadable content, will be delivered to UK gamers starting next month, and Sony will roll out across selected European territories later this year.
“As PlayStation 3 moves the gaming experience to a more social and competitive online environment through the PlayStation Network, so it becomes critical that we’re offering gamers the very best content and services through this channel,” says Ray Maguire, md of Sony Computer Entertainment UK. “FirstPlay is a great example of this.”
There will also be six premium ad slots per episode, giving advertisers the opportunity to target an engaged audience of gamers with HD video directly via their PS3s.
Oh, you want to see FirstPlay? We got trailer video right here.
