Sony Ericsson’s bad phone ad rap
Less social. A Sony Ericsson TV ad was misleading in its claims for the Satio mobile phone’s ability to connect people to Facebook, the UK Advertising Standards Authority has ruled. A spot, featuring a bunch of people on space hoppers, claimed the handset was packed with apps and displayed a Facebook icon.
“The ASA acknowledged that links installed on the phone allowed users to access the Facebook website via the phone’s Internet browser,” the authority says. “However, we understood that this was not the same as the phone being able to run the Facebook software application, which would offer better functionality and a faster user experience.
