Social flying takes off
So, who made the rankings of the top 10 airline social loyalty initiatives compiled by SimpliFlying? Virgin Atlantic did. The cool flying brand recently announced plans to relaunch its Vtravelled social travel community with a strategy focused on rewarding frequent flyers using gaming mechanics.
And it has partnered with social gaming outfit Lithium to enable customers to earn real miles for passing on travel tips.
Also in the listing is Lufthansa with its Miles & More iPhone app which helps travellers ask other Miles & More for advice and recommendations.
