brand-e

Did you know that ole Snoop Dogg works with virtual goods outfit Virtual Greats to sell branded virtual goods using his name and likeness? Well, the rapper does, and his portfolio includes everything from avatar clothing to pets, to virtual gifts, and it’s offered on social networks and virtual worlds which cater to young teens, including the likes of WeeWorld, Gaia Online and Zwinky.
And according to WeeWorld, which boasts a global audience of more than 36 million registered WeeMee avatars, unit sales of Snoop Dogg branded items are 2.5 times higher than the highest selling non-branded, comparably priced goods.
Plus, in Gaia Online’s secondary marketplace – an eBay-like bazaar where players can buy and sell virtual goods – the Celebrity Snare Snoop Dogg’s Hoodie item trades for over 10,000 Gaia Gold, representing a 345% premium over a similarly styled, generic Soft Ivory Hoodie.
In addition, the Celebrity Snare Snoop Dogg’s Retro Boombox has been valued at over 9,000 Gaia Gold – an 1800%+ premium over the generic Red Mini Boombox.
Something of a music brand nature is happening, for sure. So what does Snoop have to say?
“My virtual items are off tha chain jacc! It’s a world and a movement that I have been down with since day 1 and we are gonna continue to hit u with hot products and virtual items until tha wheels fall off. Be on da lookout for more items in an internet hood near u – ya dig?!?”
So now you know (virtually) everything.