brand-e

Smartphones, and iPhones in particular, are leading advertisers to make big investments in mobile advertising, while close to one-third of advertisers say that mobile is the focus of their interactive spend, according to the STRATA quarterly survey of major US ad firms.
Respondents say almost 90% of their clients are interested in advertising on the iPhone, way ahead of the BlackBerry and the Droid. The iPad ranks lower than all three with only 26% interested in the device for their marketing.
“High-profile campaigns from Apple and Google seem to be the reason for the interest for the iPhone and Droid,” said John Shelton, STRATA CEO. “Advertising on mobile devices is a new frontier that people are rushing to explore. Whether it will provide the necessary ROI for the early advertisers is yet to be seen, but one thing is for sure – many advertisers feel the gamble is worth it.”
This interest in digital and mobile advertising may be a result of advertisers feeling more confident in the economy. Twenty seven percent say their business has returned to a strong growth period. And almost half of those polled see their business increasing in this quarter over the same time last year.
“We aren’t totally out of the woods yet,” said Shelton. “While definite signs of a recovery and growth may be present, many advertisers are now facing new challenges.”
brand-e: no surprises in the numbers – but ease up on the ipad, which is too new to have made an impact